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Building a Sustainable Coalition

Building a Sustainable Coalition. Elizabeth Montgomery Lee Director ECU Regional Training Center. Building a Coalition. Coalition building is hard and fulfilling work.

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Building a Sustainable Coalition

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  1. Building a Sustainable Coalition Elizabeth Montgomery Lee Director ECU Regional Training Center

  2. Building a Coalition Coalition building is hard and fulfilling work. By bringing together different sectors of the community, your coalition can effectively work to develop a comprehensive solution to your community's unique substance abuse problem.

  3. Building a Coalition What is a coalition? • A formal arrangement for collaboration between groups or sectors of a community, in which each group retains its identity but all agree to work together toward a common goal of building a safe, healthy, and drug-free community.

  4. Definition of Coalition Sustainability • A sustainable coalition has enough resources to intervene at the community level and can maintain these resources long enough to see community-level outcomes.

  5. Strategic Prevention Framework

  6. SPF The 5 steps included in the chart include: • Assessment: Collect data to define problems, resources, and readiness within a geographic area to address needs and gaps. • Capacity: Mobilize and/or build capacity within a geographic area to address needs. • Planning: Develop a comprehensive strategic plan that includes policies, programs, and practices creating a logical, data-driven plan to address problems identified in step 1.

  7. SPF • Implementation: Implement evidence-based prevention programs, policies and practices. • Evaluation: Measure the impact of the SPF and its implemented programs, policies and practices. The SPF places cultural competence and sustainability at its center as these key concepts must be incorporated at every step.

  8. Building a Coalition Four types of coalitions exist: • Activity or event focused – information and referral, poster contests, health fairs and resource directories. • Service/program delivery coalitions – programs that serve individuals or families, i.e., parenting classes, after-school and mentoring programs. • Community mobilization coalitions – organize communities around issue and make community-level change (add street lighting, eliminate sale of drug paraphernalia in local stores, etc.).

  9. Building a Coalition (Four types of coalitions cont’d) • Comprehensive community coalitions – respond to community conditions by developing and implementing multi-faceted plans that lead to measurable, population-level reductions in one or more substance abuse problems.

  10. Building a Coalition Coalition vs. Prevention Program • Coalition looks at entire community; community or population-level outcomes • Program looks at individual • Coalition has larger sphere of influence • Program one part of overall package

  11. Community Change “Continuum” Individual agency Community coalition Provide information Seven Strategies to Affect Community Change Enhance skills Provide support Enhance access/reduce barriers Change consequences Change physical design Modify/change policy 11

  12. Environmental Approaches to Prevent Tobacco Use • Excise taxes (local) • Prohibition of smoking in public places • Restrictions on advertising and promotion • Compulsory compliance checks for minimum purchase age and fines • Mandatory seller training • Penalty for underage use and enforcement • Others?

  13. Building a Winning Team Coalitions need to: • Figure out who the sits inside the “vehicle” & • Cultivate engagement of stakeholders so can use members’ skills and resources

  14. Building a Winning Team Coalitions should consist of 12 sectors. • Youth • Parents • Business community • Media • Schools • Youth-serving organizations • Law enforcement agencies

  15. Building a Winning Team (12 Sectors cont’d) • Religious or fraternal organizations • Civic and volunteer groups • Healthcare professionals • State, local or tribal governmental agencies • Other organizations involved in reducing substance abuse • Grassroots community members

  16. Building a Winning Team A culturally competent coalition includes: • A broad cross section of the population • Organizations that represent various cultural groups • The belief that substance abuse crosses all racial and economic lines and disproportionately affects certain populations • Recognizing and honoring the strengths and resources inherent in diverse groups

  17. Building a Winning Team Plan to build a strong “hub”: • Identify skills, knowledge and resources your coalition will need to succeed, such as skills in: • Communication • Community mobilizing • Planning • Decision-making processes • Evaluation • Grant writing • Local policy and politics • Project management

  18. Building a Winning Team Plan to give back to members and volunteers: • WIFM – “What’s in it for me?” • Share what they can get out of their contributions • Does it: • Enhance their resume • Assist them in developing new skills

  19. Building a Winning Team Recruit and engage: • The best way to approach is face-to-face: • Share a clear, compelling description of what your coalition wants to accomplish • Share why their participation is important – what specific assets can they bring to the table • Ask what they would like to offer and how engaged they can be • Be prepared for some groups to decline.

  20. Building a Winning Team Overcoming resistance: • Tailor your message: Stakeholders will value the benefits of reducing substance abuse differently. • Create a range of opportunity for involvement: may have different levels of commitment/membership • Honor the past: Remind people of past successes that coalitions or groups have done. • Are the right leaders holding these conversations?: identify the most persuasive for particular recruits.

  21. Building a Winning Team Create a Case Statement – A written answer to key questions held by potential supporters • Why is the coalition/intervention needed at all? • How will the coalition/intervention make a difference? • Who is involved and supporting the effort? • Is the coalition/intervention cost effective?

  22. Building a Winning Team A written answer to key questions held by potential supporters: • Short • Everyday language • Relevant to targeted donors

  23. Building a Winning Team

  24. Heading Off Coalition Trouble

  25. Heading Off Coalition Trouble

  26. Resources Community Anti-Drug coalitions of America (CADCA) – CADCA.org Primers: • Assessment • Capacity • Planning • Implementation • Evaluation • Sustainability • Cultural Competency • Environmental Strategies

  27. Questions??

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