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MOBILE MARKETING SALES PLAN

MOBILE MARKETING SALES PLAN. MOBILE MARKETING: Launching Muve Music in an Integrated Campaign By adding a SMS Text call-to-action in all your ads, we create a simultaneous interaction with your customers.

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MOBILE MARKETING SALES PLAN

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  1. MOBILE MARKETING SALES PLAN

  2. MOBILE MARKETING: • Launching Muve Music in an Integrated Campaign • By adding a SMS Text call-to-action in all your ads, we create a simultaneous interaction with your customers. • Add a click-to-call phone number in the bounce back message and drive calls to your 800 number. HOW IT WORKS 1 2 3 4 ON-AIR ONLINE EMAIL BLAST TEXT BLAST Insert a SMS text Call-to-action into all your ads Consumer texts in the ‘Keyword’ to a shortcode* Consumers hear or see the call-to-action Consumer receives your sponsored text message response *A shortcode is a 5 digit number used like a phone number to direct Text (SMS) traffic on your phone.

  3. TEXT-TO-WIN A NEW CRICKET SMART PHONE AND THREE MONTHS OF MUVE MUSIC DOWNLOADS • “Text “MUSIC” to 989911 for a chance to win a Cricket Smartphone and three months of Muve Music Downloads” • The response message also includes a Click-To-Call 1-800 phone number provided by Cricket allowing listeners to immediately call and sign up for Cricket services U R Entered to win a Cricket Phone with Muve Music downloads. Call 1-800-555-1313 for great deals on Cricket Phones! Virgin Mobile! • 360 DEGREE INTEGRATED CAMPAIGN • ON AIR • A minimum of 15 :60 Commercials and 20 :30 Promotional announcements per each campaign week. • ONLINE AND EMAIL • Banner Ad and Info Page with promo copy, keyword and shortcode, rules, alternative entry method and link. • Email blast twice a month to listener email list. • MOBILE • Weekly text blast to text club members • Building a mobile database to assist in additional customer relationship management

  4. Each Tuesday, from March 1 – May 29, GenX listeners will text us to win a Cricket Muve Music Smart Phone with three months of free service and music downloads, and we’ll text them back with your special message! • CRICKET RECEIVES: • All the elements of the 360 Degree Integrated Campaign • CRICKET FURNISHES: • 13 Cricket Muve Music Smart Phones with three months of free service and music downloads for prizes Campaign Value: $13,850 Net Investment: $7,800 Accepted:_____________________________Date:________

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