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CMS Mobile Marketing Plan Q3 2010

CMS Mobile Marketing Plan Q3 2010. CMS Computer. Objectives. Take advantage of CMS brand to approach end-users nationwide. Highlight special features of CMS value Laptop Increase sales volume: Reach 15,500 laptops sales-out by end of Q3- 2010. Key activities:

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CMS Mobile Marketing Plan Q3 2010

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  1. CMS Mobile Marketing PlanQ3 2010 CMS Computer

  2. Objectives • Take advantage of CMS brand to approach end-users nationwide. • Highlight special features of CMS value Laptop • Increase sales volume: Reach 15,500 laptops sales-out by end of Q3- 2010. • Key activities: • Big sales promotion on Vietnam Computer World Expo in Ho Chi Minh city: Introduce CMS Value laptop • Promotion on starting new school year • Promotion “ Value Laptop” Phòng TH & TT

  3. Target products • Products: CMS Sputnik Series • Expected volume: 15,500 PCs • Programs: + Vietnamese people use vietnamese Laptop”- CWE- Hochiminh city- July 2010 + “Together for a brighter future”- August 2010 + “Laptop for every home”- September 2010 Phòng TH & TT

  4. “Vietnamese people use vietnamese Laptop”-VCE July 2010 • Program + Name: “Vietnamese people use vietnamese Laptop” + Place: at VCE in HoChi Minh city & CMS’dealers in the south of Vietnam + Expected volume: 4,000 units + Product: CMS Sputnik Series + Target audience: Consumers + Content: Buy 01 CMS Laptop Series- Receive 01 Sony Ericsson J132 Phòng TH & TT

  5. “Vietnamese people use vietnamese Laptop”-VCE July 2010 (2) • Marketing & PR activities • Pre launching program • Advertising: magazine/ web/ forum/TV • Leaflet delivery • Booming special big promotion • Press release • Posters, banners to be hung up at the dealer shops • Promoter girls at VCE booth to introduce products/ program • Hiphop band Estimated expense: 92,600 USD Phòng TH & TT

  6. “Together for a brighter future”- August 2010 • Products: • Time: August 2010 • Place: northern provinces, especially in Quang Ninh, Thai Nguyen, Thai Binh, Nghe An • Expected volume: 4,000 units • Contents: + Buy 01 CMS Laptop, receive 01 discount vouche valued 1,500,000 VND • Marketing activities: + Brochure delivery to customers, at colleges, schools + Decoration: leaflet, banner, standee, poster at dealer shops + Advertisement on TV (provinces)/ newspapers/web/ forums + Seminars at colleges + Sponsor schoolarships Estimated expense: 107,700 VND Phòng TH & TT

  7. “Laptop for every home”- September 2010 • Products: CMS Sputnik Series • Time: Sep 1st – Sep 30th 2010 • Place: Nationwide • Expected volume: 7500 units • Contents: + Buying 01CMS Laptop will get a high-end optical mouse • Marketing activities: + Leaflet/ brochure delivery before ad run date + Posters, banners to be hung up at the dealer shops + PR on e-newspapers (vnexpress, vietnamnet, sinhvien, hoahoctro + PR on newspapers: Giaoducthoidai, thanhnien, tuoitre, nguoi laodong, SG giaiphong + Ad on public transport: Bus, Estimated expense: 121,500 USD Phòng TH & TT

  8. Thank You !

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