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CMS Mobile Marketing Plan Q3 2010

CMS Mobile Marketing Plan Q3 2010. CMS Computer. Objectives. Leverage the Back to school season to push laptop sales out in the retailers. Targeted sales volume: 15,500 laptops sales-out by end of Q3- 2010. Key activities:

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CMS Mobile Marketing Plan Q3 2010

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  1. CMS Mobile Marketing PlanQ3 2010 CMS Computer

  2. Objectives • Leverage the Back to school season to push laptop sales out in the retailers. • Targeted sales volume: 15,500 laptops sales-out by end of Q3- 2010. • Key activities: • Big sales promotion on Vietnam Computer World Expo in Ho Chi Minh city: Introduce CMS Value laptop • Promotion on Back to school season • Promotion Value laptop for Rural area. Phòng TH & TT

  3. Target products • Products: CMS Sputnik Series • Expected volume: 15,500 PCs • Programs: + Vietnamese people use Vietnamese Laptop”- July 2010 + “Together for a brighter future”- August 2010 + “Laptop for every home”- September 2010 Phòng TH & TT

  4. “Vietnamese people use Vietnamese Laptop” July 2010 (1) • Program + Name: “Vietnamese people use Vietnamese Laptop” + Place: at VCE in HoChi Minh city & CMS’ dealers in the south of Vietnam + Expected volume: 4,000 units + Product: CMS Sputnik Series + Target audience: Consumers + Content: Buy 01 CMS Laptop Series- Receive 01 Sony Ericsson J132 Phòng TH & TT

  5. “Vietnamese people use Vietnamese Laptop” July 2010 (2) • Marketing & PR activities • Pre launching program • Advertising: magazine/ web/ forum/TV • Leaflet delivery • Booming special big promotion • Press release • Posters, banners to be hung up at the dealer shops • Promoter girls at VCE booth to introduce products/ program • Hip-hop band Estimated expense: 50,000 USD Request Intel to support: 20,000USD Phòng TH & TT

  6. “Vietnamese people use Vietnamese Laptop” July 2010 (3) Phòng TH & TT

  7. “Together for a brighter future”- August 2010 (1) • Products: CMS Sputnik Series • Time: August 2010 • Place: Northern provinces, especially in Quang Ninh, Thai Nguyen, Thai Binh, Nghe An • Expected volume: 4,000 units • Contents: Buy 01 CMS Laptop, receive 01 discount voucher valued 1,500,000 VND. • Marketing activities: + Brochure delivery to customers, at colleges, schools + Decoration: leaflet, banner, standee, poster at dealer shops + Advertisement on TV (provinces)/ newspapers/web/ forums + Seminars at colleges + Sponsor scholarships Estimated expense: 70,300 USD Request Intel to support: 20,000USD Phòng TH & TT

  8. Together for a brighter future”- August 2010 (2) Phòng TH & TT

  9. Thank You !

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