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Chapter 23

Chapter 23. Making Your Business Grow. Market Penetration Presentation. Create a PowerPoint Presentation defining “Market Penetration”. Research and identify at least 5 companies that have used or is currently using market penetration techniques. Summarize your findings.

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Chapter 23

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  1. Chapter 23 Making Your Business Grow Entrepreneurship & Small Business Management

  2. Market Penetration Presentation • Create a PowerPoint Presentation defining “Market Penetration”. • Research and identify at least 5 companies that have used or is currently using market penetration techniques. • Summarize your findings. Entrepreneurship & Small Business Management

  3. Market Development Presentation • Create a PowerPoint Presentation defining “Market Development”. • Research and list at least 5 ways to grow your business through Market Development. • Provide details for each. Entrepreneurship & Small Business Management

  4. Vertical Integration Presentation • Create a PowerPoint Presentation defining “Vertical Integration”. • Research and identify the following: • Benefits of Vertical Integration • Drawbacks of Vertical Integration • Factors favoring Vertical Integration • Factors against Vertical Integration • Alternatives to Vertical Integration • Research and identify at least 1 company that uses Vertical Integration and summarize your findings. Entrepreneurship & Small Business Management

  5. Horizontal Integration Presentation • Create a PowerPoint Presentation defining “Horizontal Integration”. • Research and identify the following: • Advantages of Horizontal Integration • Disadvantages of Vertical Integration • Research and identify at least 1 company that used Horizontal Integration and summarize your findings. Entrepreneurship & Small Business Management

  6. Vertical Integration Vs. Horizontal Integration Presentation • Create a PowerPoint Presentation defining “vertical integration” and “horizontal integration” • Explain the difference between Horizontal Integration and Vertical Integration and describe which is best for a company. • Research and identify at least 3 different companies who have used each. • Give a brief description of each company and identify the companies that each company merged with or bought out. Entrepreneurship & Small Business Management

  7. Synergistic Diversification Presentation • Create a PowerPoint Presentation defining “Synergistic Diversification”. • Research and provide at least 5 examples of how a company/business can use synergistic diversification. Entrepreneurship & Small Business Management

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