Greg Schulz Top Storage Trends 2008

1. Greg Schulz Top Storage Trends 2008

3. Industry Trends and Perspectives:What’s Hot For 2008 Greg Schulz, Founder & Sr. Analyst -The StorageIO Group Author “Resilient Storage Networks” (Elsevier)

4. Industry Trends – Information Security Is more data being lost or stolen today than in the past? Lost tapes are actually on the decline, However….. Encryption Data At Rest and In-Flight, FDE & Drive Trust, Host Software and Storage Encrypt, Key Management, Secure Digital Destruction Authorization, Authentication, Identity Management Lost tapes have make good news copy however, lost or stolen PDAs, USB devices, laptops and HDDs removed from retired storage systems are a growing threat Risk. Reported along with un-reported events are on the rise! Growing Awareness! Lost Data Events A key question is, can you or your business afford the risk of data being lost or stolen? Time

5. Industry Trends – Compute Continuum We Are In A Consolidation Phase (Again!) Cell Phones, PDAs, Pocket PCs Desktop PCs & Laptops Mid-range & Servers Mainframes Converged Phones & Computers From Desktop to laptop x86 and VMs From Proprietary to x86 & Hypervisors & Open LPARs/VMs Open Networking Native Linux Distribute Distribute Distribute Consolidate Consolidate 1950s 1960s 1970s 1980s 1990s 2000s 2010s (SaaS) Software or Storage as a Service Service Bureau Info Utilities Managed Service Providers Grid, Cloud, Web 2.0 Out-source & In-source xSPs Client Server

6. Industry Trends – Shifting Landscapes Common challenges and issues – Old vs. New Rules! • Shift from doing more with what you have, doing more with less • Continued growth and shift towards unstructured data usage • Emergence of data barns or bulk storage for unstructured data • Unstructured data requires meta tools for management • Boosting performance while improving storage utilization • New data access patterns and lifestyles: • Old story: Data goes idle after so many days • New story: Data goes idle, then gets busy, then idle, then… • New story: Commercial I/O getting bigger, HPC small meta lookups • New story: Data stays put, how its accessed changes • New story: NFS & CIFS, HTTP & XML access • New story: Even databases using DIO & CIO on NAS • New story: SMB today, F1000, F500, F100 tomorrow!!!

7. Industry Trends – Growing Green Gap Confusion leading to inactivity and missed opportunity The Green Gap Messaging Issues Focus on green house gases (GHG) Carbon Credit Offsets Ecological sustainment Power avoidance Save money Global Concern with available Power Energy rebates and certificates Economic sustainment Energy efficiency Cost to be green Local Limits on Generate & Transmission Rising Energy Costs and Availability Aging and expensive infrastructure Emerging Eco and ETS regulations Growing data footprint More servers & storage Increase density, reduce cost EHS, RoHS, WEEE, E-Waste Supply Demand Balancing Act See report “Analysis of EPA report to Congress” at www.storageio.com/xreports.htm

8. E-Waste EHS RoHS Mask Or Move Issues HVAC Alternative Energy Best Practices and Policies / Metrics Financial Incentives and Rebates Consolidation Boost Energy Efficiency Reduce Data Footprint Energy Avoidance Tiered Storage Hot Storage Topic – PCFE aka “Green” PCFE = Power, Cooling, Floor space, Environmental/EHS The Wheel Of Fortune: Economic and Ecological Sustainment

9. Hot Storage Topic – Cross Domain IRM IT Infrastructure Resource Management (IRM) • Infrastructure Resource Management • (IRM) Functions and Activities • Namespace and Virtualization • Measurements and Metrics • Monitoring and reporting • Modeling, analysis, planning • Resource usage and allocation • Performance and Capacity Plan • Thin Provisioning and purposing • Diagnostic and resolution • Change & configuration validation • Data protection and footprint reduction • Policy management and service levels • Facilities and asset management • Logical and physical security • Procurement and disposition Processes and Tools

10. VM VM VM VM WebApp Email Apps File Windows Linux Linux UNIX Pre/Post Processing Migration Vol-C Vol-D Vol-A Vol-B Hot Storage Topic – Data Protection Opportunity To Re-Architect Data Protection Practices VCBs, Snapshots, Replication, Application Aware, HA vs. BC/DR LAN, MAN or WAN Backup Server Data Movement Over SAN or DAS Virtual Infrastructure VTL / Disk Library (Block or File) Tape Devices D2D, D2D2D, D2T, D2D2T, VTLs, Compress & Dedupe Disk Storage Snapshots

11. VM VM VM VM Email Web SQL File Windows Windows Windows Linux \\Shared Email Messaging CAD,EDA, SW Dev. Spreadsheets PPTs, PDFs Video/Audio File Serving Billing, E-Tail Database, DSS Vol001 Vol002 \\SharedC1 Vol002 Vol001 VolCD VolCC \\Shared Hot Storage Topic – IT Virtualization Requires Real Resources: Server, Network, Storage, Facilities Mainframes, Open Systems Networked Volumes & File Shares Virtual Server Environment Blade Servers Switch Storage Servers FAN, LAN, SAN, WAN, MAN Replicate Local PIT Snapshots Tape Rotation Block LUNs (iSCSI & FC) File Sharing (NFS & CIFS) FAN, LAN, SAN, MAN, WAN Power, Cooling, Floor-space, Environmental (PCFE)

12. Hot Storage Topic – Tiered Storage Tier-0, 1, 2 etc: Different Categories and Price Bands Balancing Act RAM PACE Footprint FLASH PCFE Cost Service Level Fast HDD Performance Relative Comparison Similar Capacities Price FAT HDD Tape & Optical Power Tier-0 Tier-1 Tier-2 Tier-3 Different Price Bands and Categories Enterprise Mid-Range SMB SOHO Price Bands See “MAID Overview” and “IPM and MAID 2.0” reports at www.storageio.com

13. Hot Storage Topic – Clustered Storage The Many Faces of Clustered Storage – Not Just for HPC!

14. Hot Storage Topic – I/O Virtualization I/O Virtualization – Converged Networks, IOV and FCoE I/O, I/O, Its Off To Virtual Work We Go… Traditional Approaches Separate Networks & Interconnects (Fibre Channel, GbE, IBA, Etc.) Evolving Approaches Unified and Converged Interconnects (Virtualized FC, GbE, FCoE, Etc. Physical Data Center Ethernet or IBA)

15. Hot Storage Topics – Data Footprint Reduction Archiving, Compress (On and Off-line), De-duplication • Develop an overall data foot reduction strategy • Address on-line primary, secondary and off-line data • Combine archiving, compression and de-dupe in strategy • Archiving and pruning with data classification • Database, email, un-structured block and file • Big benefit, costly to deploy (people, hardware, software) • Compression for on-line and off-line storage • Can be applied to most any data type for some benefit • On-line real-time compression for active primary data • Single Instance Storage (SIS) & De-duplication • Initially targeted at backup and archive • Look into scaling capabilities and claims by vendors See “Business Benefits of Data Footprint Reduction” www.storageio.com

16. Next To Final Comments Basic Premises and Themes – This is Not Rocket Science! • You Can’t Go Forward if You Can’t Go Back! • You Can’t Delete What You Have Not Preserved • Assuming your data has some value, preserve before delete • You Can’t Preserve What You Can’t Move • Automated or Manual Data Movement/Migration Tools • You Can’t Move What You Don’t Manage • Rules and Polices Needed To Manage Migration Process • You Can’t Manage What You Don’t Know About • Identify What Data, Files and Objects you have = Insight • Database vs. Unstructured data = Welcome to the new world!

17. Closing Comments • Many approaches depending upon your issues • Do more with what you have, maximize what you have • Avoid simply moving IT problems around • Gain control of data and infrastructure management • Virtualization improves utilization, not necessarily performance • Balance futures with what works today • Leverage what works, learn about the trends • Where you can learn more: • SearchStorage and other TechTarget venues and seminars • www.storageio.com (see portfolio for articles etc) • www.greendatastorage.com various articles and links

18. Questions

19. Thank You!Greg@storageio.com