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Environmental Scan. By: Sasha Ferguson, Lauren Cline, Katrice Frazier, Corey Wise, Eric Nally. Strengths. Employee balance between work and life. Top Sales Days: Mothers Day, Black Friday, Easter. Clothing. One stop shopping. December spending. P-Fresh Section. Community Involvement.
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Environmental Scan By: Sasha Ferguson, Lauren Cline, Katrice Frazier, Corey Wise, Eric Nally
Strengths Employee balance between work and life Top Sales Days: Mothers Day, Black Friday, Easter Clothing One stop shopping December spending P-Fresh Section Community Involvement Team Members Red Card Military & Veteran Support
Weaknesses Lack of variety in generic foods Wal-Mart Competition National Not Global High Turnover Target does not have many weaknesses
Opportunities Internships On track to reach a total of $1 billion in giving to education—with a focus on reading—by the end of 2015 Undergraduates 5% profit is given to the community National Customer Base Pricing Strategies
Threats Spending budgets Wal-Mart & Kroger Competitors Complaints Obstacles Economy Weaknesses Economic Downfall Recession
Q & A Q: Who is Targets Targeted customers? A: Women 30-40 years of age with children (housewives) Q: What section of target provides the most income? A: Clothing Q: Is your customer base local, national, or global? A: National