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This environmental scan analysis focuses on Target's strengths, weaknesses, opportunities, and threats, highlighting employee balance, sales days, community involvement, and potential risks in the market. Learn about the company's initiatives and potential areas for growth, including internships and pricing strategies.
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Environmental Scan By: Sasha Ferguson, Lauren Cline, Katrice Frazier, Corey Wise, Eric Nally
Strengths Employee balance between work and life Top Sales Days: Mothers Day, Black Friday, Easter Clothing One stop shopping December spending P-Fresh Section Community Involvement Team Members Red Card Military & Veteran Support
Weaknesses Lack of variety in generic foods Wal-Mart Competition National Not Global High Turnover Target does not have many weaknesses
Opportunities Internships On track to reach a total of $1 billion in giving to education—with a focus on reading—by the end of 2015 Undergraduates 5% profit is given to the community National Customer Base Pricing Strategies
Threats Spending budgets Wal-Mart & Kroger Competitors Complaints Obstacles Economy Weaknesses Economic Downfall Recession
Q & A Q: Who is Targets Targeted customers? A: Women 30-40 years of age with children (housewives) Q: What section of target provides the most income? A: Clothing Q: Is your customer base local, national, or global? A: National