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SEO techniques & Mastering Google Adwords

SEO techniques & Mastering Google Adwords. By Ganesh.S http://www.rupya.com. Why do we need a Search Engine Optimization and what is it really ?.

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SEO techniques & Mastering Google Adwords

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  1. SEO techniques & Mastering Google Adwords By Ganesh.S http://www.rupya.com

  2. Why do we need a Search Engine Optimization and what is it really ? • Optimize - You have to Optimize your website so you will obtain a high search engine results position this is what SEO Techniques is all about. It is also reported that 65% of all websites visited start with a search from a search engine. Example (rupya.com – too many visitors from search engine)

  3. SERP - If people wants to find my site or your site in the search engine result the site has to require a very good ranking or a high Search Engine Results Position (SERP). Example : search for word like blog for stocks , Indian stock blog)

  4. Want to get a high SERP then follow all these SEO techniques and see how your traffic increases. • Domain names/File name – chooses a relevant domain name, add keyword phrases in your filename.

  5. Keyword suggestion – use keyword what people are looking for http://inventory.overture.com/d/searchinventory/suggestion/ https://adwords.google.com/select/KeywordToolExternal use the keywords correctly in your webpage putting it in the title

  6. Keyword Density - how much you use it less or more you will be in trouble. • Avoid Bad techniques - are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites

  7. Title Tag - this is very important for a page and it should be different for diff pages , and shld have keyword phrases in the title • Meta tags – not that important but good to have it for every page

  8. Author and Robots Tag – adding author name as your name or company name will get #1 position for your company's name robot tag is something which would tell what search engine can search your site what page can be botted and which should be omitted.

  9. Quality ,Quantity and changing Content – good and more the better .Changing content means updated content .

  10. Avoid Dynamic pages – Html is the best for search engine , dynamic pages with symbols in the URL are often not indexed properly by search engine • Search engine and Frames – it doesn’t go good provide a alternative way to index your page.

  11. Site Map:A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need. http://www.xml-sitemaps.com/index.php

  12. Site Themes:All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site. By using similar keyword phrases in each page the search engines will detect a theme this will be to your advantage.

  13. Site Design:You may think, what does site design have to with search engine optimization. Well if your website has a bad color scheme that is hard to read, is not organized, is a cheesy looking site, then all your site optimization has been a waste of time. Make your site attractive to the viewer, make things easy to find, have you graphic header and menu bar the same place on each page.These things will keep your visitors on the site and bring them back. A well optimized site with a high search engine results position that is ugly and is hard find information on, will not keep the visitors your optimization has brought to the site.Use W3C Link Checker to make sure all your page links are good. • Put doctype in all html page.Use The W3C Markup Validate Service to verify that your pages are Validate HTML or XHTML code.

  14. Separate Content & Presentation:Put all your presentation code into Cascading Styles Sheets (CSS). This separates the presentation from the content and makes your html files up to 50% smaller. It is reported that the search engine bots prefer this and the more content you have compared to presentation in your file, the better you get rated. Read why tables for markup are stupid for an overview.

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