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4.08 Write internal and external business correspondence to convey and obtain information effectively.

4.08 Write internal and external business correspondence to convey and obtain information effectively. . Identify types of business letters . B usiness-to-Business F ormalizes details that of a discussions and provide any additional information. Business-to-customer

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4.08 Write internal and external business correspondence to convey and obtain information effectively.

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  1. 4.08 Write internal and external business correspondence to convey and obtain information effectively.

  2. Identify types of business letters. • Business-to-Business • Formalizes details that of a discussions and provide any additional information. • Business-to-customer • Include: sales and marketing letters, information letters, order acknowledgement letters, order status letters, collection letters, among others. Business Letters

  3. 1. thank you letter2. introduction letter3. cover letter4. financial letter5. marketing letter6. sales letter7. project letter8. invitation letter9. employee letter10. congratulations letter Common Business to Business Letters

  4. 1. cover letter2. customer relations letter3. financial letter4. credit letter5. introduction letter6. order-status letter7. sales letter8. marketing letter9. announcement letter10. apology letter Common Business to Customer Letters

  5. Components of an effective business letter. • Depends on the type of letter being written: • Salutation • Introduction • Main topics • summary or conclusion. • Includes facts and recommendations Business Letters

  6. Informational messages. • Communication that transfers specific information • Examples of informational messages: • New Product(s) • Sale • Change in business location and/or hours • New ownership Informational Messages

  7. Inquiries. • Request • Letter of Inquiry (LOI) • The inquiry letter is useful when you need information, advice, names, or directions. • Occasions when inquiries are written by businesses. • To vendors; asking about pricing, availability and delivery dates • Potential customers; asking about what the company could do to make them customers • Current customers; what and when do they want a product? • To ask for more information concerning a product, service or other information about a product or service that interests us Inquiries

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