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Rohan Patel

Rohan Patel. Mission Statement. To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference. Culture Focus on the Market Work Smart Act Like Owners Be the Brand Live Our Values. Values Leadership Collaboration Integrity

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Rohan Patel

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  1. Rohan Patel

  2. Mission Statement • To refresh the world… • To inspire moments of optimism and happiness… • To create value and make a difference.

  3. Culture • Focus on the Market • Work Smart • Act Like Owners • Be the Brand • Live Our Values Values • Leadership • Collaboration • Integrity • Accountability • Passion • Diversity • Quality Vision • People • Portfolio • Partners • Planet • Profit • Productivity

  4. Founder Inventor • John Pemberton (1831-1888) • Asa Griggs Candler (1851-1929)

  5. Historical Time Line • 1886 – On May 8, John Pemberton stirs up a new beverage. • Sold for 5 cents a glass at Jacobs’ Pharmacy • Frank Robinson names the syrup, Coca-Cola. • 1888 – Pemberton sells Coca-Cola to Asa Griggs Candler • Pemberton dies before experiencing Coca-Cola’s success • 1891 – Candler achieves sole ownership, at a total cost of $2300 • 1892 – The Coca-Cola Company is formed. • 1893 – The Coca-Cola name is trademarked. • 1894 – First syrup manufacturing plant outside of Atlanta is opened in Dallas, TX. • 1895 – Coca-Cola is available in every state. • 1899 – Bottling rights are sold to two Tennessee men, and they join another to develop the Coca-Cola bottling system. • 1916 – The unique contour bottle design is introduced.

  6. Historical Time Line (cont.) • 1919 – Candler sells Coca-Cola to Ernest Woodruff for $25 million • 1922 – Pioneers the innovative six-bottle carton • 1928 – First time bottle sales exceeded fountain sales. • 1945 – “Coke” is registered as a trademark • 1971 – “I want to buy the world a Coke” marketing campaign. • 1977 – Coke’s contour bottle shape was trademarked. • 1982 – Diet Coke is introduced • 1985 - New formula is introduced, citizens reject it. • 1993 – “Always Coca-Cola” advertising campaign; first introduction of the Coca-Cola Polar Bear • 2007 – New World of Coca-Cola opens in Atlanta • 2009 – Coca-Cola Freestyle is unveiled. • 2011 – Celebrated 125th anniversary

  7. Headquarters • Atlanta, GA

  8. Leadership • Muhtar Kent (April 2009 – Present) • Chairmen of the Board and Chief Executive Officer

  9. Subsidiaries • Coca-Cola Enterprises • Coca-Cola Philippines • FEMSA • Coca-Cola Hellenic • Coca-Cola Amatil • Coca-Cola Içecek • Coca-Cola Bottling Co. • EmbotellodoraAndina • Coca-Cola du Canada, Ltėe • Coca-Cola AG, Deutschland

  10. Coca-Cola Products & Brands • Coca-Cola and Diet Coke are the #1 and #2 soft drinks on the market, with Diet Coke overtaking Pepsi in 2011, Sprite is #6, and Fanta is #10.

  11. Coca-Cola Products & Brands (cont.)

  12. Coca-Cola Products & Brands (cont.)

  13. Advertising • Major component of Coke’s success • Uses holidays, movies, sports, celebrities • Popular slogans Open Happiness

  14. Sponsorships Endorsements • NBA • NASCAR • PGA Tour • NCAA Championships • Olympic Games • NRL • FIFA World Cups • UEFA Euro • Powerade Tigers • American Tiger • Charlie Rose • Michael Jordan (Until 1991) • Christina Aguilera • David Arquette • Kate Beckinsale • Kobe Bryant • Bill Cosby • Courteney Cox • Penelope Cruz • Tim Duncan • Bill Gates • Wayne Gretzky • Salma Hayek • LeBron James • Jennifer Lopez • AishwaryaRai • Jack White

  15. Stock Quote

  16. 1-year

  17. 5-year

  18. Major Competitors

  19. The Coca-Cola Foundation • Water Stewardship • Healthy and Active Lifestyles • Community Recycling • Education • Partner of the (RED) Campaign (HIV/AIDS)

  20. New World of Coca-Cola • Original opened in 1991, and relocated in 2007 to Pemberton Place. • Welcomes over 1 million guests a year.

  21. Future • Continued Brand Building • Plant-Based Bottles • Coca-Cola Freestyle • Can mix over 100 drinks

  22. Coca-Cola Fun Facts • Coca-Cola was the first soft-drink in space. • 3.1% of all beverages consumed around the world are Coca-Cola products • Matt LeBlanc from Friends got his first acting break in a Coca-Cola commercial • Coke makes so many difference beverages that if you drank one per day, it would take you over 9 years to try them all • The red and white logo is recognized by 94% of the world’s population. • Spends more on advertising than Microsoft and Apple combined.

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