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Retail Atmospherics

Divided into four major parts: . Exterior Interior Layout Displays But what about E-Commerce?. Related to the Americans with Disabilities Act in terms of considerations made by retailers. The law was signed in 1990, and went into effect in 1992. Consider the four major parts of atmospheri

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Retail Atmospherics

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    1. Retail Atmospherics

    2. Divided into four major parts: Exterior Interior Layout Displays But what about E-Commerce?

    3. Related to the Americans with Disabilities Act in terms of considerations made by retailers. The law was signed in 1990, and went into effect in 1992. Consider the four major parts of atmospherics and its contribution to store profitability, retail consistency, consumer reactions, and so forth.

    4. Establishing and Maintaining a Retail Image:  Image:  how the retailer is perceived by customers and others Positioning:  the firm’s strategy that projects the image in relation to its competitors –

    5. Image The personality of the store… Types of merchandise or services Quality Sales Associates Bags and Packaging Colors of the décor Fixtures and Equipment Music, Lighting, Scent

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