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Juliette the secrete

Juliette the secrete. Meaning of Boutique. A small retail shop that specializes in gifts, fashionable clothes, accessories, or food, for example. A small shop located within a large department store or supermarket.

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Juliette the secrete

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  1. Juliette the secrete

  2. Meaning of Boutique • A small retail shop that specializes in gifts, fashionable clothes, accessories, or food, for example. • A small shop located within a large department store or supermarket. • A small business offering specialized products and services: an investment boutique; a health-care boutique.

  3. BOUTIQUE (Business term) • Small, specialized shop that deals with a limited clientele and offers a limited product line. • A boutique is the opposite of a department store, supermarket, or warehouse club that offers a wide array of products or services. Also, by extension, a small, specialized brokerage firm as contrasted to a financial supermarket.

  4. Business & Vision • Who is the customer? • What business are you in? • What do you sell (product/service)? • What is your plan for growth? • What is your primary competitive advantage?

  5. Create two sets of goals: • Short term: range from six to 12 months. • Long term: can be two to five years.

  6. SLOGAN

  7. LOOK YOURSELF

  8. As the owner of this business, what do you want to achieve? • How large or small do you want this business to be? • Do you want to include family in your business? • Staff: do you desire to provide employment, or perhaps, you have a strong opinion on not wanting to manage people. • Is there some cause that you want the business to address? • Describe the quality, quantity and/or service and customer satisfaction levels. • How would you describe your primary competitive advantage? • How do you see the business making a difference in the lives of your customers?

  9. Customer • Needs: what unmet needs do your prospective customers have? How does your business meet those needs? It is usually something the customer does not have or a need that is not currently being met. Identify those unmet needs. • Wants: Think of this as your customer's desire or wish. It can also be a deficiency. • Problems: Remember people buy things to solve a specific problem. What problems does your product or service solve? • Perceptions: What are the negative and positive perceptions that customers have about you, your profession and its products or services? Identify both the negative and positive consequences.

  10. Competition • What do you know about your target market? • What competitors do you have? • How are competitors approaching the market? • What are the competitor's weaknesses and strengths? • How can you improve upon the competition's approach? • What are the lifestyles, demographics and psychographics of your ideal customer?

  11. Financial Matters • How will you make money? • How much profit potential does your business have?

  12. Start up Investment • Assumptions • Running Monthly Overhead • Streamlined Sales Forecast • Cumulative Cash Chart • Break-even Charts • Conclusion • Identify Your Marketing Strategy

  13. Quality With the cut throat competition growing and buyers becoming more and more quality conscious, our production unit has also tried to change its policies in such a way to enable it to meet the competition with ease and creating a product differentiation in the market. For this purpose it has defined its own quality policy. We are committed to deliver customized solutions from design options to finished goods. At every step we incorporate techniques to ensure that our clients get low tolerances, top class quality and high output.

  14. Infrastructure Our retail unit is installed with the latest modern technology and facilities. From time to time, we upgrade ourselves with the latest techniques. Our craftsmen, with vast experience in their fields, have always been pivotal in designing unique and immaculate products.

  15. Juliette specializes in wholesale trade to support Wholesale cloth designers, Buying Agents, Boutique, Online Shops and also encourage to start ups who wish to enter cloth/handicraft business.

  16. Vision of Juliette • To become a professionally managed organization, as one of the leading exporters of Fashion accessories in the fashion world.

  17. Competitive Edge Our competitive edge lies in unique designs that are the result of our designers and artisans combining the inspiration of India's unique Jewellery making tradition together with our modern influences. The result is beautifully proportioned Jewellery, both ethnic and modern, that we proudly say is , 'Made in India'.

  18. GENRAL INFORMATION ABOUT DELHI The National Capital Territory of Delhi with an area of1483sq.km is situated between the Himalayas and Aravalis range in the heart of the Indian sub-continent. It is surrounded on 3 sides by Haryana and to the east, across the river Yamuna by Uttar Pradesh. The major part of the territory lies on the western side of the riverYamuna, only some villages and the urban area of Shahdara lie on the eastern side of the river. Its greatestlength is around 33 miles and the greatest width is 30miles. Delhi's altitude ranges between 213 to 305 metres above the sea level. Population:9.4 Million Nearby Tours: Neemrana fort, Surajkund, Badhkal Lake, Fatehpur Sikri, Taj Mahal, Kesroli, Mud fort, Sultanpur, Tilyar Lake.

  19. Shopping Areas: Dilli Haat, Janpath, Connaught Place, Karol Bagh, Lajpat Nagar, South Ex. Market. Places to Visit: India Gate, Red fort, Qutab Minar, Humayun's Tomb, Jama Masjid, Birla Mandir, Rashtrapati Bhavan, Parliament House, Chandni Chawk. Festivals: Id-Ul-Fitar, Ramzan, Makar Sakranti, Republic Day, Maha Shivratri, Ram Navmi, Diwali, Dussehra, Guru Nanak Jayanti, Christmas day, Baisakhi, Holi, Durga Climate: The Indian capital city of New Delhi remains hot and humid during the summer months and is cold during the winters. The average temperature of New Delhi ranges from 25°C to 46°C during summer and 2°C to 5°C during winter. The cold wave from the Himalayan region makes the winters in New Delhi very chilly. In summers, the heat wave in New Delhi is immense and adequate precaution has to be taken before going out in the afternoons

  20. Location of the Boutique

  21. Delhi State Industrial Development Corporation (DSIDC) Delhi Govt. has set up Delhi State Industrial Development Corporation in order toassist, finance and promote the interest of small scale industries in Delhi. The Corporation developed Narela Industrial Complex and allotted plots to more than 1500 entrepreneurs. It also constructed 24 multi-purpose community centres under the Mini Master plan for development in rural Delhi. In order to provide self-employment opportunities to the under-privileged sections of the society, the Corporation allotted 2571 work spaces in 22 new work centres transferred to DSIDC from DDA. .

  22. Tradition collection Wedding collection Western collection Jewellary store Window display Window

  23. Our ProductsWomen's Clothing & AccessoriesAll Sizes& Styles Our product all sizes and styles range includes:- Fashion Clothes Designer Vintage Clothing wedding collection winter collection summer collection Fashion Jewellery

  24. FINACIAL ASPECTS

  25. Cost of Project: The cost of project is divided in 4 heads. • Preliminary expenses. • Establishment expenses • Staff salary • Furniture and interior • Initial stock • Market survey. • Contingency margin.

  26. Establishment expenses Land – 1000 sq. ft. (On Rental basis) @ Rs. Monthly rent.

  27. Preliminary expenses • Electricity Delhi Electricity Supply Undertaking • Water Delhi Municipal corporation • Liaison/registration Delhi corporation: (under Shop and Establishment Act)

  28. Staff - Strength The total staff can be as under • Counter receptionist 1 • Guard 2 • Workers 3 • Housekeeping 1 Total 7

  29. Staff salary • Counter 5000 5000 • Guards 2000 4000 • Workers 3000 9000 • Housekeeping 2000 2000 Total (p.m.) 20,000/ Staff salary (p.a.) 2,40,000/-

  30. Furniture and Interior Interior decorator contract 50,000 Furniture: Chairs-14 (1@ 800) 800 (13@600) 7800 Teapoy and sofa 4000 12,600 Computer (1@30,000) 30,000 Close circuit camera (1@25,000) 25,000 Tube lights and lighting 10,000 Drinking water 2,000 Total 1,29,600

  31. PRODUCT DESCRIPTION PRODUCT QUINTITY RANGE TOTAL TOPS 10 500 5000 5 800 4000 5 1000 5000 14000 TROUSER 5 1000 5000 5 3000 15000 5 5000 25000 45000 SALWAR DRESS 10 3000 30000 5 5000 25000 5 8000 40000 95000 WEDDING DRESS 5

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