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RUDD Development and Madison Homes. Clark Marston Website Design Prof. Carl Rebman GBA 578. What is Rudd Development. Small scale corporate land development firm Located in Seattle, WA Changing there path to go into the luxury home market. Use of Website by RUDD.
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RUDD Development and Madison Homes Clark Marston Website Design Prof. Carl Rebman GBA 578
What is Rudd Development • Small scale corporate land development firm • Located in Seattle, WA • Changing there path to go into the luxury home market Marston Final Presentation GBA 578
Use of Website by RUDD • Not used to attract clients , but rather to convince clients who have shown an interest in using Rudd’s services • An online portfolio demonstrating past project expertise Marston Final Presentation GBA 578
Competitors to Rudd • www.murphybuilders.com • www.ahoconstruction.com • www.anurbancompany.com Marston Final Presentation GBA 578
Strengths of Competitors • Murphy’s • Simple, easy to use, informative • An Urban Company • Very creative, artistic layout • Good use of graphics Marston Final Presentation GBA 578
Weaknesses of Competitors • An Urban Company • Not very informative, not much text • Difficult to know when last updated • Aho Construction • Unprofessional layout • Have to scroll down on each page Marston Final Presentation GBA 578
Rudd and Madison Home Sites • www.192.195.154.13/marston Marston Final Presentation GBA 578
Rudd Site • Easy to navigate • Simple layout • In need of some pizzazz • Ugly buttons • Doesn’t make it clear which page you are on Marston Final Presentation GBA 578
Madison home • Used Fireworks, not compatible with all systems • Very long load time • More exciting buttons • Entertaining layout • Better Logo Marston Final Presentation GBA 578
Madison Home II • Common color scheme • Buttons tie into page, M of Madison • Good use of frames • Looks more professional • Need to improve downloading time Marston Final Presentation GBA 578
Most liked site • Highest overall score of evaluators was Madison Homes II Marston Final Presentation GBA 578