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Muffin Mix Retail Buying & Merchandising

Muffin Mix Retail Buying & Merchandising. Mallory Nutt Emily Zillmer. Overview. Audited 11 stores Wal-Mart Neighborhood Market on Wedington, Wal-Mart on 6 th Street Target in Fayetteville and Rogers Harps’ on Wedington and College

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Muffin Mix Retail Buying & Merchandising

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  1. Muffin MixRetail Buying & Merchandising • Mallory Nutt • Emily Zillmer

  2. Overview • Audited 11 stores • Wal-Mart Neighborhood Market on Wedington, Wal-Mart on 6th Street • Target in Fayetteville and Rogers • Harps’ on Wedington and College • Dollar Generals’ on S. School and 6th street in Farmington • Marvin’s IGA • Aldi on 6th street • 61 SKUS amongst the 11 stores • Private Label presence • Aldi, Marvin’s, Harps

  3. Demographics

  4. Characteristics

  5. % Gross Margins

  6. $ Gross margins

  7. SHARE OF SHELF SPACE

  8. Retailer Recommendations • Wal-Mart experimenting with PVL Muffin Mix • Gluten-Free Muffin Mix- Unique Item? • Corn-Bread Muffin Mix

  9. Gross margins report Harps-College Wal-Mart Target Marvin’s IGA

  10. Private Label Presence • Small private label presence amongst the brands • Always Save (IGA, HARPS) • 70%-72% Gross Margins at Harps • 68%-70% Gross Margins at IGA • Best Choice (Harps) • 74% Gross Margin • Baker’s Corner (Aldi’s) • 65% Gross Margin

  11. Category Review • Overall strong category • Martha White strongest brand • Smaller private label presence • Larger HH’s in Plain Rural Areas

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