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Watching the Watchers

Analyzing Explicit & Subtle Advertising in a Variety of Media. Watching the Watchers. Questions to Consider. 1. Where in your daily life do you experience advertising? 2. Do different TV programs/movies target different audiences with advertising?

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Watching the Watchers

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  1. Analyzing Explicit & Subtle Advertising in a Variety of Media Watching the Watchers

  2. Questions to Consider • 1. Where in your daily life do you experience advertising? • 2. Do different TV programs/movies target different audiences with advertising? • 3. Is it okay for companies to purchase your information (likes) then target you for advertising? • 4. What is the difference between explicit advertising & subtle (or product placement) advertising?

  3. Product Placement Examples • 5. How many product placements can you find in this video promo? • http://www.youtube.com/watch?v=EAtxSDL9uF0 • Shows product placement per movie • http://www.brandchannel.com/brandcameo_films.asp • What products were featured? • Who was using/showing the product? • Do you believe the target consumer for this product is someone in your demographic group? • How successful do you think this product placement might be in reaching the number of target consumers?

  4. Magazine Ads • What product or service is advertised? • How might you describe the lifestyle/personalities of the people associated with this product/service? • Do you believe the target consumer for this product is someone in your demographic group (age, sex, income level, education, etc) • Where might the ad or product placement appear in order to reach the maximum number of target consumers? • Is the ad explicit or subtle? • Interactive print ad

  5. Commercials • On average, children see 20,000 commercials a year (according to Action on Children’s TV) • 6. What do you think the impact of this would be? • On a regular 30 minute TV show… • How many ads do you see in one hour-long program? • What types of products are being advertised? • 7.What messages are being sent? • Commercials begin to saturate our lives; TV is dependent on advertising money

  6. Prank-vertising • 8. What is prank-vertising? • 9. Can you think of an examples? • 10. Is it more or less effective than traditional advertising? • http://www.youtube.com/watch?v=4ir5q6foPCM • http://www.youtube.com/watch?v=EDAEplTKvPY • http://www.youtube.com/watch?v=ZU9wlWnCnyQ

  7. Discussion Questions • What are the potential advantages of technologies that track consumer interest? • What are the potential dangers? • Why are entertainment & consumer culture intricately connected? • To what degree should consumers be aware when entertainment technologies infiltrate private space? • Are you generally aware of the advertising targeted to you on a daily basis?

  8. Discussion Questions Continued • To what degree do you seek out advertisings? • To what extent do you pay attention to, avoid or ignore ads targeted to you? • How do you think the more subtle forms of advertising might affect the decisions you make about products you choose?

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