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Tour Guiding and Sustainability: Filling the Gaps

Explore the role of tour guides in crafting meaningful experiences and adapting to a changing industry. Discover how certified guides balance entrepreneurial aspirations with challenges in the working life. Presented by Jane Widfeldt Meged, Associate Professor at Roskilde University.

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Tour Guiding and Sustainability: Filling the Gaps

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  1. Uppsala University, Campus Gotland SEMINAR: TOUR GUIDING AND SUSTAINABILITY: FILLING THE GAPS7th December 2018 Tour guides – from casual laborers to lifestyle entrepreneurs and innovators By Jane Widfeldt Meged, Associate Professor, Ph.D Roskilde University, The Tourist Guide Diploma Program janewm@ruc.dk

  2. Agenda Guides, research and education in action- The Copenhagen case • Certified guides` workinglife • The challenge - new guides and new businessmodels • Actions taken by guides and research/education institutions

  3. Sustainability and Workinglife RQ: How do certified guides craft meaning in a precarious working life? Theoretical approach: Job crafting are the physical and cognitive changes individuals make in the task or relational boundaries of their work”(Wrzesniewski and Dutton, 2001 p. 179). Workplace vagabonds it may be argues that what is labelled as “freedom of choice”, and positive-loaded buzzwords such as “flexibilty”,“lifelong learning” and “entrepreneurship”, may in fact cover a not all that voluntary adaptation to still stronger market forces, and the adaptation is individualized and internalized, leaving the employees in an isolated, fragmented and competitive working life. (Garsten, 2008) Data: Interview with 18 certified guides from Copenhagen, Umbria, Rimini, Rome/Naples, Italy and Avignon, France

  4. The certified Guide - a born natural- driven by intrinsic motivations Guides craft (idealistic) objectives and social relations to the tourists Guides craft job opportunities and make themselves employable – a lot of invisible/unpaid work Guides compete and craft relations to their colleagues/competitors

  5. Conclusion All guides proved to be ardent job crafters and they sustain an identity as entrepreneurial self-employed rather than as casual labourers Differences runs along these lines: full time – part time guides Organsational set-up Seniority

  6. The game changesnew guides, the collaborativeeconomy, deregulation The cruise industry in Copenhagen has grown 2002: 175.000 cruisevisitors to 2012: 850.000. From 2008-2015 69% growth in overnight stays. Demand of guides exceedssupply - becomes a gateway to guide lights. Social dumping? FreeGuidedWalking Tours has grownexponentially. Copenhagen FreeWalking tours started in 2012 2017: 100.000 tourists and 25 guides Deregulation and liberalizationof the guide occupation within the EU

  7. Organisational innovation Off and online network Guide home and abroad friendship Market innovation Off and online network Tourism Industry Figure 1. Dynamics of disruptive network innovation in free guided tour and their main properties, Meged & Zillinger, (forthcoming) Disruptive Network Innovation in Free Guided Tours

  8. The entreprenurial certified guides 5 ECTS module in concept development at Tourist Guide Diploma Programme cityseeing.dk

  9. Research and Development of Urban Ecotourism2017-2019

  10. 3 årigt projekt Explore and develop narratives, identities and tourisminfrastructures in a bottom up process. Norrøn Architects Copenhagen University https://ruc.dk/en/urban-ecotourism Development of innovative tourism products Developeducationalmodules in urban ecotourism, changing tourist behavior and entrepreneurship. Tourist Guide DiplomaProgramme RUC Forest School CU RUC KU Develop a blueprint for Urban ecotourism

  11. Iben Danielsen, turistfører, engelsk og svensk www.koebenhavnerture.dk www.copenhagenthisway.com Tlf.: 2013 8058. E-mail: iehdanielsen@gmail.com Mette Thornval, turistfører, engelsk www.koebenhavnerture.dk www.copenhagenthisway.com Tlf.: 2066 3093. E-mail: metthornval@gmail.com Sara Sejergaard, turistfører, engelsk www.koebenhavnerture.dk www.copenhagenthisway.com Tlf.: 2095 4022. E-mail: sarasejergaard@gmail.com Lone Jepsen, turistfører, engelsk og tysk Facebook: VildmedAmager Tlf.: 4025 9842. E-mail: l.jepsen@hotmail.com Paul Hartvigson, turistfører, engelsk, tysk og spansk www.byvandring.nu Tlf.: 2244 2748. E-mail: pail@hartvigson.dk Eva Diekmann, turistfører, engelsk og tysk Tlf.: 2623 0994. E-mail: evadiekmann@mac.com

  12. UNWTO policy: Tourism must act as catalyst for sustainabledevelopment

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