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Christmas Update 2012

Christmas Update 2012. Key Contacts. Main Launch Stock Delivery

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Christmas Update 2012

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  1. Christmas Update 2012 Key Contacts

  2. Main Launch Stock Delivery There will be 29 Christmas products which will not arrive on your main launch Christmas delivery, but colleagues will still be able to build a strong, credible Christmas offer, apart from the Christmas Small Animal Gondola End. Please see the table below which details the temporary overface option for each product, until the stock becomes available.

  3. Christmas Gondola Ends showing temporary overface and POS • Christmas Cat Gondola End • Christmas Dog Fashion Gondola End The photo shows the temporary overface option. Please use the ribbon bow on the Xmas organza gift set (BCP 28880) which will allow it to be pegged • Christmas Small Animal Gondola End • Due to a large amount of the products on the Christmas small animal gondola end not being on your main delivery, we advise stores to keep the current promotion merchandised until the products are delivered to store. We are hopeful the majority of the small animal products will be delivered and distributed to stores prior to the launch date of the promotion. Further updates of delivery dates will be issued to stores over the next 2 weeks.

  4. Christmas Feature Space showing temporary overface (Bay 3 & 4) and POS • Christmas Feature Space Bay 1 • Christmas Feature Space Bay 3 • Christmas Feature Space Bay 4 • Christmas Feature Space Bay 2 Please ensure a red metal promo tray is used on bay 1 The photo shows the temporary overface option The photo shows the temporary overface option • The photo demonstrates how to merchandise the giant rawhide bones using 2 x standard pegs

  5. Christmas Impulse End & Powerpanels showing temporary overface Christmas Feature Space Power Panel Christmas Power Panel – DP7 Christmas Impulse End Christmas Power Panel – IDP4 • If stores have a base shelf, please merchandise BCP 18417 Good Boy Selection box and BCP 31860 Festive Box in this space The photo shows the temporary overface option The photo shows the temporary overface option

  6. Amendment to Additional Shelving Equipment The Christmas Brief detailed stores will receive “additional shelving for use on Feature Space and Promo Gondola Ends from DC.” Stores will still receive the additional shelving but this will only be for the Feature Space Fixture. This does not include your gondola ends. Colleagues are to use existing spare shelving already in their store as detailed below; • If you do not have a Caem 400mm / Tego 370mm / StoreBest 390mm depth shelf brackets, please use Caem 500mm / Tego 470mm / StoreBest 520mm  brackets. • If you do not have a 200mm depth shelf brackets, please use 300mm or 330mm brackets if available.   If colleagues have any queries regarding their equipment please contact Ian Atherton by Email: iatherton@petsathome.co.uk  or  Tel: 0161 486 3575 / 07918 630171

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