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Nigel Magson David Hudson Mike Bugembe

Nigel Magson David Hudson Mike Bugembe. Online Session Structure. What is the opportunity? The Online & Offline Models Case Study: Just Giving . What do we mean by web integration?.

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Nigel Magson David Hudson Mike Bugembe

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  1. Nigel Magson David Hudson Mike Bugembe

  2. Online Session Structure • What is the opportunity? • The Online & Offline Models • Case Study: Just Giving

  3. What do we mean by web integration? • Where we are levering knowledge gleaned from online with offline information to affect our communication or interaction • Not just transactional feed of web data • Web or email behavioural data • A visit online • An email interaction • Social media interaction • A 3rd party reference site visit, ppc

  4. Some examples • Triggered Activity – recognising an “event” by a supporter • Date event • E.g. anniversary of giving, inmem dates • Visit to website page • E.g. Legacy page visit from a recognised “lapsed” supporter • Reaching a “threshold” or milestone • E.g. supported us for 20 years • Given over £ x

  5. Challenges to Overcome • Bringing together Data Silos & back-end integration of data • Linking “offline” bases of information • Linking together disparate information sets & creation of matching keys • Understanding required speed of integration – “real-time” • New techniques for insight – different analysis tools • Being able to act on the above to improve fundraising.... • Different technology and techniques…

  6. Social Media Analysis • Volume of Noise • Who’s posting • Noise source • Opinion Scoring • Content tone Technologies: Pulsar Face Alterian Meltwater

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