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Advanced Social Media : Let’s Give Them Something to Talk About

Advanced Social Media : Let’s Give Them Something to Talk About. Wally Drangmeister New Mexico Oil & Gas Association October 11, 2012. What you can learn today.

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Advanced Social Media : Let’s Give Them Something to Talk About

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  1. Advanced Social Media :Let’s Give Them Something to Talk About Wally Drangmeister New Mexico Oil & Gas Association October 11, 2012

  2. What you can learn today What is “great content” and how do you create it and use it to take your social media efforts to the next level? This workshop will cover tools and techniques to create and share blog posts, articles, pictures, videos and audios to create interaction and sharing.

  3. You can: Talk about the content of others Blast out advertising Talk about your own valuable content Interact with your community

  4. What you can have the web version of: Television show Radio show Newspaper Magazine Newsletter Book Workshop or Classroom Training

  5. Want are the topics of your interactions? Common interests What can we do for you? What can you do for us? Top ten reasons, ways, ideas, tips, etc. Look at us at this event Look at you at this event What are your ideas?

  6. Where are they? Physically and Technologically • Geographic or not geographic, that is the question • If everyone is on [fill in name of social media tool], why aren’t they paying attention to us? • Merging of online and offline methods • Considerations of platform • Desktop • Laptop • Smart phone

  7. What media, style and voice will you use? • Media • Written word • Pictures • Audio • Video • Style and Voice • Corporate or personal • First person • Third person

  8. What makes sense for your organization? Strategy Goals and Objectives Your community’s profile Your organizational culture Your brand

  9. Boring is Bad http://youtu.be/dxPVyieptwA

  10. Need some inspiration? http://youtu.be/IucBp1yrr7A http://tbwsdailyshow.com/ http://tv.winelibrary.com/

  11. Words • Words are written by writers • You • Colleagues • People in your networks • Local talent • Elance.com, odesk.com, many more • Copy Writers Handbook by Bob Bly • http://www.socialmediaexaminer.com/top-10-social-media-blogs-the-2012-winners/

  12. And now for a Word from our Press www.wordpress.com www.wordpress.org www.blogger.com www.typepad.com

  13. Pictures Smart phones Digital cameras by the hundreds Stock photo sites: www.istockphoto.com and www.bigstockphoto.com Work for hire photography projects Traditional photography agreements Social media sourcing

  14. Editing Photoshop (the standard, but pricey) PhotoScape (free, works on Windows) iPhoto (comes with Macs) Many many more, just Google Get someone else: in house, outsourcing, local, remote

  15. Audio Examples www.smallbizamerica.com www.wesst.org/podcasts www.skirtstrategiespodcast.com

  16. Audio Formats Format: In person interviews, recording of live events, recording of a phone call, a lonely person and a microphone Which of the formats above should you avoid? Length Frequency Home

  17. How to Deliver Embedded on websites iTunes and other podcasts Email Mp3 files

  18. Equipment Needed • Low End: Your computer and Audacity • Highest End: Professional recording studio • In between solutions: • Mixer • Microphones • Pop Filters • Cables • Digital Recorder

  19. Audio Resources http://www.podcastanswerman.com http://audacity.sourceforge.net/ http://www.blogtalkradio.com http://www.libsyn.com http://www.bhphoto.com Grandma’s Music and Sound – Albuquerque Guitar Centers

  20. Example: Audio Workflow of SkirtStrategiesPodcast.com Record Edit and Enhance Host Distribute

  21. Videos • Share the videos of others • Hire professionals or “professionals” • Create your own videos • Camcorder • Tripod • Video Editor • Hosting • Distribution

  22. YouTube and Vimeo • YouTube • Pros • Cons • Vimeo • Pros • Cons • Examples • More Features

  23. Video Cameras Smart phone with video camera Any camcorder with a built in mic Camcorder with external mic jack Higher end cameras and microphones

  24. Editing Video iMovie on Mac (free) Windows Movie Maker (free) Adobe Premiere Sony Vegas Many many many more

  25. More Video Examples Professional midrange http://www.whorocksnm.com/ Canon VIXIA HF R30 Full HD Camcorder http://www.bhphotovideo.com/c/product/838773-REG/Canon_R30_VIXIA_HF_R30_Full.html

  26. Matching Content to Social Media

  27. Socializing Tools Comments on websites and blogs Shareaholic and similar tools Sharing and links in email

  28. Bread crumbs to find your way home • Ask yourself the following questions: • Are you talking or listening? • Is this conversation benefitting my brand? • Not just the easy and fun • Includes crisis communication • Better or worse • Can this conversation be structured to maximize word of mouth or online sharing? • Can I make this smart phone friendly?

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