Horticulture Scenario - Post National Horticulture Mission

1. Horticulture Scenario- Post National Horticulture Mission

2. Production

3. Demand and Consumption of Horticultural Commodities

4. Anticipated Growth Rate of Fruit & Vegetables • Fruits: growth rate of 8.0% in production with a growth rate in area 4.6 % • Vegetables: growth rate of 10.0% in production with a growth rate in area of 6.1%

5. Strategies to Improve Production and Productivity • Promotional as well as commercial production for selected crops on cluster basis – project-based approach • Strengthening of infrastructure for production of quality planting material; • Rejuvenation of senile orchards with high yielding cultivars; • Area expansion under potential crops of the region in clusters; • Technological intervention including high density planting, INM, IPM, Micro Irrigation, fertigation, greenhouse cultivation, etc.; • New gardens through development of wasteland / utilization of bunds / diversification from other crops/ inter cropping; • Farmers’ HRD through institutional training/farm visits

6. Trend in Export of Horticultural Commodities

7. Strategies- to Improve Export promotion • Ongoing export promotion programme to be strengthened • Marketing Intelligence to be streamlined • Marketing research to be strengthened • Standard development, testing facilities and enforcement mechanism required • Training of farmers/ entrepreneurs

8. Quality aspects vis-à-vis Exports • Increasing health consciousness - demand for quality produce • International standards being developed by • Codex Alimentarius • UN/ECE • AGMARK Standards • Need for popularization of standards among growers • Infrastructure for quality testing

9. Bidar Gulbarga Bijapur Bagalkot Belgaum Raichur Dharwad Koppal Gadag Bellary North Kannada Haveri Davangere Chitradurga Shimoga Chickmagalur Kolar Udupi Tumkur Hassan Bangalore Rural South Kannada Bangalore Urban Mandya Kodagu Mysore Chamarajnagar AEZ Rose Onion Quantity exported – 91402.320 mts (1st 2002 to July July 2005) Value –14071.15 lakhs Gherkins Quantity exported – 178106 mts (19th September 2001 to July 2005) Value – 59368.46 lakhs Flowers Production 42630 tn. Exports Rs. 35 Crore (2004-05)

10. Crop selection under NHM – Karnataka example

11.     Crops and Districts selection under NHM- Karnataka example

12. Bidar Gulbarga Bijapur Bagalkot Belgaum Raichur Dharwad Koppal Gadag Bellary North Kannada Haveri Davangere Chitradurga Shimoga Chickmagalur Kolar Udupi Tumkur Hassan Bangalore Rural South Kannada Bangalore Urban Mandya Kodagu Mysore Chamarajnagar Market Linkages: Mandi for Horticultural Produce in Karnataka APMC Markets • Most of the vegetables and fruits in larger cities and towns are traded in the central market area, usually municipal market. • Horticultural produces co-operative marketing society ( HOPCOMS Bangalore urban, Bangalore rural and Kolar districts. 100 metric tones of fruits and vegetables per day. • District level 17 District horticultural produce co-operative marketing and processing societies • Karnataka State Horticultural Co-operative Federation (KHF) has been established as State Level Apex body • Raithara Santhe- Karnataka State Agricultural Marketing Board, a State Government organizations initiative towards marketing of fruits and vegetables • Fruit market yard near Bangalore, Department of Agriculture Marketing initiative • Safal fruit and vegetable auction market- Project implemented by the National Dairy Development Board, 300 metric tones of fruits and vegetables are handled per day Agricultural Produce Marketing Committee Yards and Act (APMC) includes the marketing of horticultural produces, presently there are 39 APMC markets in Karnataka

13. Bidar Gulbarga Bijapur Bagalkot Belgaum Raichur Dharwad Koppal Gadag Bellary North Kannada Haveri Davangere Chitradurga Shimoga Chickmagalur Kolar Udupi Tumkur Hassan Bangalore Rural South Kannada Bangalore Urban Mandya Kodagu Mysore Chamarajnagar Processing Units- Karnataka No. of Units: 3 Frozen and Dehydrated Vegetables and Fruits Gherkins processing No. of Units: 4 Fruit Bars, Gherkins, Tomato No. of Units: 5 Pickles, Jam Fruit pulp & Concentrate No. of Units: 2 Gherkins and processed vegetables No. of Units: 3 Total Capacity: 2700 Tn. Gherkins, pulp, processed veg. Fruits and Vegetable processing No. of Units: 6 Total Capacity: 2840 Tn. Sauce, Pickles, Mango pulp Some of the key processing companies are HLL, Pepsico, MTR, Global Green, Jagdale Ind., Mysore Foods

14. Sensitive Crops • Onion • Potato • Tomato

15. Case Study- Onion • The prices of onion like other horticultural commodities fluctuates with production and arrivals in the markets. • However, prices of onion sometimes deviates from the normal trend and keeps increasing with increasing arrivals.

16. Month wise Market Arrivals and Prices for Onion 2003

17. Month wise Market Arrivals and Prices for Onion 2004 Month wise Market Arrivals and Prices for Onion 2005

18. Strategies for regulation • Regional monitoring of important crops • Information on coverage • Crop weather situation • Estimated production-district/regional/National • Market intelligence vis-à-vis international price.

19. Conclusion • Current production levels of horticultural crops below demand • Efforts on to increase production and productivity • States need to focus on the identified crops in cluster • Large scale awareness programmes on quality standards • HRD & training to farmers.

20. Thank You