Intel India Design House Program (IDHP) Pavilion - IDF 2010

1. Intel India Design House Program (IDHP) Pavilion - IDF 2010 Sept 13-15, 2010 Moscone Convention Center West San Francisco, CA 94102 Archana Nehru October 11, 2010

2. IDHP Booth Layout

3. India Design House Community India Design House Program is a Eco-System enablement program from ECG - focusing on Design Houses in India

4. Executive Summary First Ever participation by India Design House Community (a) 8 Design Houses showcased designs in Energy, Retail, Medical, Industrial, IVI (b) 5 NEW Products Launched by Indian Design Houses (2 Energy Products, 3 Tunnel Creek Designs for Broad-Market) DEMO(s) to various Senior Execs/Fellows (Doug Davis, Joe Jensen, Rose Schooler, Ajay Bhatt, Raj Yavatkar, Pranav Mehta, Jonathan Luse, Ed Hill) Excellent feedback from Intel Execs and Partner Companies

5. What people said …..?? “I am excited to see innovative products based on Intel Embedded Atom coming out of the India Design House program. Our partners in the IDHP program have leveraged the capabilities of Atom to create localized applications tailored to emerging markets.” Doug Davis, VP, Embedded and Communications Group, Intel "It is very exciting to see the various innovations from the Indian Design Houses that aim to solve real life problems in fields like Medical and Energy. The Intel India Design House program is a great example of how we can leverage the Indian ecosystem to innovate on IA and showcase “what IA makes possible” Ajay Bhatt - Intel Fellow “Congratulations to the India Design House team for putting up a great show at the IDF2010 in San Francisco. It immensely enjoyed my visit to the IDF and it gave me a very good perspective of Intel’s product portfolio and where Wipro could play a crucial role as a Design Partner. It also gave us an opportunity to showcase our Automotive and Telemedicine Platform solutions” Ayan Mukerji, Sr. VP & Global Head, Product & Engineering Services, Wipro

6. What people said …..?? “A number of senior Intel folks got to see what we & the other IDHP members are doing out of India. We also have a few business leads to follow up on.” Murali. K. Ramanathan, Procsys “This is the first time Infosys showcased its solutions at IDF and it has been a great experience. IDF brought together a large number innovators, technologists, designers, developers and engineers providing a perfect platform to demonstrate the Smart Home Solution built on Intel’s Tunnel Creek Platform. The Intel India Design House Community program is a very successful example of what a partnership approach can deliver for Intel & Infosys.” SiddharthBohra, Associate Vice President, Infosys Technologies “Thanks for all the help , it was a great experience in San Francisco. The visit was very enlightening.” Kumud Goel – CEO KLG Systel

7. IDHP Community Pavilion

8. IDHP Booth#1: WIPRO Technologies Company Overview: WIPRO is $4B MNC with 120K Employees POC Showcased . Patient Monitoring System on (ATOM Zxx) allows remote Patient monitoring. This device connects to medical devices like ECG, BP monitor, SPO2 over interfaces like serial, Bluetooth etc, and transmits that over to the hospital through Network. . In-Vehicle Infotainment Solution IVI Software Connectivity Framework developed on Intel’s Russell-Ville platform that allows various CE Devices to connect seamlessly with the Head Unit over standard interfaces like Bluetooth Ayan Mukherjee-VP (Product Engineering Services), WIPRO showcases the design to Doug Davis

9. IDHP Booth#2: Infosys Technologies • Company Overview: Infosys is a • $5B MNC with ~100K Employees • POC Showcased: Energy • Management System Reference • Design • POC is based on Tunnel Creek • Platform for home Automation • Energy Management solution. • The design Demonstrated how • various devices in a home could • be controlled remotely and also • how energy consumed by those • devices could be monitored on • a real-time basis Siddharth Bohra-Associate VP, Infosys showcases the design to Doug Davis

10. IDHP Booth #3: KLG Systel • Company Overview :KLG Systel • is a Intel Portfolio Company focused • on providing solutions for Energy and • Infrastructure sectors • POC Showcased: Energy • Management for Water Pumping • Application • The Connect-Gaia Platform based • on ATOM ZXX, is an energy • efficient platform for Water • Pumping Applications. • The device allows remote • management & scheduling of • water pumps in the field in • real-time, thereby conserving • energy. • Launched the Connect-Gaia product • at the event. Kumud Goel, MD KLG with Doug Davis

11. IDHP Booth #4: Wysine • Company Overview: Wysine is a • start-up focused on providing • solutions for Energy sector in • India and Worldwide • POC Showcased: Energy • Management System • based on Intel ATOM-ZXX • This device is used for Energy • management inside a home or • an apartment complex. • In addition to providing detailed • statistics on energy usage & • trends • it also provides some analytics • based on the energy • consumption patterns & makes • recommendation to save energy. • The same was launched IDF Easwar, CEO Wysine showcasing the design to Ajay Bhatt

12. IDHP Booth #5: Inforce Computing • Company Overview: Inforce • Computing is India’s first local • Embedded Board vendor • POC Showcased: Boards & • Platforms Based on Intel • Displayed a range of Boards & • Platforms based on ATOM ZXX, • N270 • The same were developed for retail, • Medical, IVI, Industrial etc., for • world-wide markets • Launched Tunnel Creek based • Board Jagat Acharya, CEO Inforce, showcases the design to Doug Davis

13. IDHP Booth#6: Processor Systems India • Company Overview : Processor • Systems – design house focused • on Hand-Held, Industrial, Telecom • Segments • POC Showcased: Boards, • Platforms & Reference Designs • on Intel • Displayed a range of ATOM ZXX, • based boards for handheld • devices • Also displayed their • Hand-Held reference design • available on ATOM ZXX series • (including a custom product) • done for MAXID. • Launched Tunnel Creek based • Board Murali, VP Processor Systems, with Doug Davis

14. IDHP Booth #7: K-Two • Company Overview: K-TWO • Technologies an Indian Design • House focused on Medical Solutions • POC Showcased: Medical Solutions • On Intel • Displayed a Tele-Pathology • Solution based on Intel • ATOM-N270. • This device is used for detecting • diseases like Tuberculosis and • Malaria in rural India where there • is a lack of pathology. • The device takes pictures of the • blood sample and runs specialized • image Processing algorithms to • detect any disease marker cells. Gururaj, BDM-KTWO explains the solution to Joe Jensen

15. IDHP Team!! Just before pack-up!!

16. Summary • First Ever participation by India Design House Community • 8 Design Houses showcased designs in Energy, Retail, Medical, Industrial, IVI • 5 NEW Products Launched by Indian Design Houses (2 Energy Products, 3 Tunnel Creek Designs for Broad-Market) • DEMO(s) to various Senior Execs/Fellows (Doug Davis, Joe Jensen, Rose Schooler, Ajay Bhatt, Raj Yavatkar, Pranav Mehta, Jonathan Luse, Ed Hill) • Excellent feedback from Intel Execs and Partner Companies For any further questions please contact Archana Nehru, Senior Manager- Strategy and Market Development (India) Embedded and Communications Group Intel Technology India Pvt Ltd, Bangalore

17. Additional links http://india.intel.com/newsletter/2010/ EC/ww40/ IDF-IndiaDesignHouse ww40_2010.htm