Oracle Master Data Management Suite

1. Oracle Master Data Management Suite Name Title

2. Agenda Use cases Oracle MDM Suite Innovation tracks 2

3. Oracle MDM in Manufacturing Provide Nokia sales & marketing with timely and clean customer data in a multi-channel interaction context Streamline GGB Global supply chain and provide an acquisition platform Why: Live on Oracle Customer hub implementation with think big, Start small thinking. Fast go live and capability built up quickly to next phases Live on Oracle Customer and Product Hub integrated with ERP systems with no disruption What: Results: Reduced order returns by 20% Lower operational costs and higher customer satisfaction

4. Oracle MDM in High Tech Support Cisco growth strategy through acquisition and new businesses models Support growth through acquisition and solve customer and product data fragmentation Why: Live with customer master across CRM systems and implementing product master across channels Centralized product, customer and pricing in one instance What: Increased customer satisfaction and effective multi-channel penetration Time-to-market performance and streamlined operations Results:

5. Oracle MDM in Telecommunication Support KPN’s business transformation from product to customer centric enterprise Support flawless order taking, fulfillment and billing when introducing a new product or service . Accelerate product introduction. Design once and reuse many times. Why: Live on Oracle MDM a foundation to CRM and source of clean data for the enterprise Live on a centralized product master files using Oracle Product MDM solution integrated with OSS/BSS What: • Increased Up-sell/cross-sell, increased marketing efficiency and loyalty, • Time to market • Shorten introduction of product launch and changesfrom six weeks to a day Results:

6. Oracle MDM in Retail Enable a global process for new product introduction in the context of a fragmented supply chain and merchandising systems Improved reporting and decision making at corporate level and analysis at the corporate level Why: What: Oracle Product Hub Oracle Customer hub • Gain a single, unified view of customers across all companies • Establish a common basis for further reducing collection risks • Global product repository to reduce cycle time for on-boarding items, • Improve data accuracy, • Provide data accountability and governance. Results:

7. Oracle MDM in Financial Services Unified customer service and self service processes Increased financial control and audit traceability for Sarbanes-Oxley compliance Why: Live on single view of CPG’s customers using Oracle Customer Hub Live on Oracle Financials hub (Data Relationship Management) What: • Predictable, efficient financial close and • Reduced risk of financial re-statements • Increased Up/X-sell and retention • Decreased marketing costs • Increased Call Center productivity • Increased IT Agility Results:

8. Measuring actual ROI achieved MDM projects are enabler of business transformation Operational Improvement CRM Booster • Reduces data management costs • Reduces sales order error • Accelerate New Product Introduction • Reduces sales cycle time (B2B) • Improves campaign response rate • Improves efficiency of financial close • Increases Cross-sell/Up-sell • Improves call center productivity • Reduces marketing mailing costs • Improves customer retention Increased IT Agility Risk, Compliance & BI Enabler • Reduces cost by sun-setting legacy systems • Reduces integration costs • Reduces time to take new projects to market • Reduces credit risk costs • Reduces non-compliance risk • Reduces report generation costs

9. Measuring actual ROI achieved CRM Booster Operational Improvements Increased IT Agility Risk/Compliance & BI Booster http://insight-tools.idc.oracle.com/pls/apex/f?p=153:46:2931276374597210

10. Fusion App Call Center Call SCM Web site Fusion App Legacy ERP 1 ERP2 Partner SFA ETL BI/DW Middleware Application Integration Architecture MDM ETL MDM: The source of clean data for the enterpriseNurture one of your most valuable asset • Consolidate/Federate shared information into one place • Cleanse data centrally • Sharedata as a single point of truth as a service • Consistency siloed environments (Integrated Best of Breed) • Lower data management costs • Better reporting • Enterprise foundation for agility & innovation

11. EBS SAP Custom Apps External Apps Oracle Enterprise Master Data ManagementThe most complete MDM offering in the market today Data Governance Operational Systems Analytical Systems Analytical MDM Apps Operational MDM Apps Dashboards Siebel DW Customer Supplier Product Financial Analytical Site BI &Datamarts PeopleSoft Planning Oracle / Hyperion Data Relationship Management JDE Oracle Customer Hub Oracle Product Hub Oracle Site Hub Financial Consolidation Application Integration Architecture Budgeting Oracle Fusion Middleware

12. Siebel Siebel EBS EBS SAP SAP JDE JDE PSFT PSFT Custom Apps Custom Apps Other BI Key Components of Oracle Hub ProductsThe source of clean data for your enterprise Trusted Master Data • Consolidate & maintain a unique, complete and accurate master information across the enterprise for customer, supplier, employee, product, asset, site & financials data • Distributes this information as a single point of truth to all operational & analytical applications just in time

13. Oracle MD: More value fasterInvestment & Differentiation strategy Industry Integration Governance Enterprise Grade Time to value Content

14. Handsets Value CDRs Policies POS Rate Plan Behavior Subscriber Consumer Pricing Credit Score Billing Accounts NRC Legal Entities Service Accounts Usage Trust Meter reading Service Instance Risk Financials Household Financial Account Attributes Premise Supplier Security Site Catalog Meter Customer Taxpayer Consumer Tax Account Terms Product Asset Citizen Org/Division Contracts SKUs Tax Return Employee Terrorist Stores Orders Student Case Hierarchies/BOM Service Request Tuition Teacher Counters Industry Variants Campaign Learnings Offers/Responses Classes Curriculum Loyalty Points Child Objects Fast implementation requires industry depth Telco Utilities Media Financial Services Retail, Consumer Goods Manufacturing High Tech Public Sector Higher Education + Extensibility

15. Oracle MDM Industry solution Banking Telcos Retail & CPG Public Sector High-Tech Mfg

16. Enterprise Business Object Batch Real time Application Integration Architecture (AIA) for MDM - Customer Hub - Push Mode Siebel Siebel EBS EBS • MDM pre-integrated in your environment • Bring consistency in disparate environment • Provide an end-to-end MDM processes • Reduce the cost and risk of integrating applications • Non Intrusive PFST PFST JDE JDE Portal Portal iFlex iFlex Customer Hub Retek Retek Consolidate -> Cleanse -> Enrich -> Dedup & build golden record -> Distribute -> Acxiom / DnB Knowledge Base

17. Enterprise Business Object Match & Request Match & Request Application Integration Architecture (AIA) for MDM - Customer Hub - Pull Mode Siebel EBS PFST JDE Portal iFlex Retek On Demand* • Capture the right information and prevent duplicates at the time of data entry • Match: Customer Hub queries the data (fuzzy matching) & returns list of candidates • Request: Customer Hub queries the entire profile of a given customer (including all child entities) Customer Hub

18. Enterprise Business Object Application Integration Architecture (AIA) for MDMProduct Hub for Items and BOM Siebel Product Hub EBS PIM Data Hub capabilities • Import & Synchronization • Product Data Quality Management • Catalog Administration & Security • Syndication & Publication • Access & Search Agile (PLM)

19. Siebel Siebel EBS EBS EBS Synchronous Asynchronous Siebel Common Object Model (EBO) Common Object Model (EBO) Match & Fetch Match & Fetch Customer Hub Customer Hub Real time Batch Acxiom / DnB Knowledge Base PULL Mode - Match-Fetch Process PUSH Mode – Sync Party Process AIA-MDM Customer Master Flow • Party Composite Services: CRUD Services • Outbound Publish Party Service • Original System Reference (xRef) Service • Person Enrichment Service Synchronous Request-Response Acxiom Service • Match Services: Customer Hub queries the data (fuzzy matching) & returns list of candidates • Party Composite Services: GET the entire profile of a given customer (including all child entities)

20. Oracle MDM – Enterprise grade & Lower TCO Install Configuration & Test 1 2 Upgrade 6 Performance 3 Application Lifecycle 5 4 Operations Usability

21. Govern Trusted Product Data Share Consolidate Cleanse Oracle Product HubSupport for Enterprise Product Record, across Industries • Industry Verticalization • Open • Highly scalable • Master Products and Services • Support for Buy-Side, In-Side & Sell Side • UI-Based Extensibility CRM Sales Configurations Component Supplier Management Suppliers eCommerce Product-channel information Master Product Information across systems Order Mgmt Sourcing Data Pool ERP/FIN Mfg Service

22. Best of Breed Data Quality Matching and Cleansing Matching – uses “fuzzy” logic and a unique two-stage approach to overcome the limitations of traditional techniques for 52 languages Cleansing – Contains postal address information for 240 countries and territories Parsing - input data into component pieces and, optionally, standardizes them Profiling - discovers the quality, characteristics and potential problems of source data Obtaining Data Quality ImprovementsNext Generation Data Quality Solution Embedded best in class Data Quality Open framework & connectors New • Universal DQ Connector • End to end connector available for selected vendors

23. Connect: OWB and MDM Profile: Discover structure, meaning, and quality of data MDM Hub Data Watch & Repair Fix and Watch: Schedule corrective actions to maintain data quality Assess: Measure data compliance using data rules Data Governance: Data Watch and RepairThe day-to-day data steward tool New • Key tool for the data steward • to monitor the data quality in the MDM hub • & run corrective action • Non-intrusive • Effective and efficient • Flexible and customizable

24. New Site HubA competitive weapon for site driven businesses • Key drivers • Operational efficiency • Improve site based decision making • Increase IT Agility • Site Hub provides • A complete repository for all sites (territory, location, building, store,..) • Entire site lifecycle management from prospection, competition analysis, selection & opening to closure • Integration with Oracle EBS • Site view through Google maps

25. New Accenture integrates Oracle MDM Customer Hub into Accenture Communications Solutions Enabling communications service providers to distribute a trusted, accurate and complete customer profile across business applications, such as CRM, OSS and BSS systems. Key Business Benefits • Achievement of 360° customer view • Increase cross-sell/up-sell opportunities • Decrease churn rate • Improvement of call center effectiveness • Improvement of critical operational processes, ensuring higher data quality • Enhancement of enterprise IT agility

26. Partnership EcosystemEvangelize – Enable – Go to Market – Co-develop

27. Key take aways • Oracle is serious about MDM • Oracle has one of the most comprehensive suite of MDM applications • Oracle MDM apps investment (and differentiation) strategy include industry depth, integration through AIA, better data governance, enterprise grade system, content and fast time to value. • Oracle has more than 750 MDM customers across industries • OOW announcement • A new and complete data quality solution • A new Data Governance module: "Data Watch and Repair“ • A new Site hub • Oracle MDM as part of Accenture ACS Solution • Oracle is expanding its MDM partner network with Accenture, Infosys, Wipro, L&T Infotech, ITC Infotech, TCS, Lumen Data, Arhis and Cognizant

28. Manufacturing & Distribution Belgium Post Master Data Management CustomersOver 750 Customers Across Industries & Around the World High Technology Communications, Media & Utilities Life Sciences and Healthcare Financial Services Public Sector Retail & CPG Libyan Min. of Interior

29. For More Information search.oracle.com Master Data Management or go to www.oracle.com/master-data-management