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Welcome Members! January 26 , 2010. About Us.
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Welcome Members! January 26, 2010
About Us The Goizueta Marketing Club is an organization comprised of undergraduate business students who show passion for marketing. The GMC seeks to add greater value to students’ academic experiences by enlightening and preparing them for future careers in marketing. Club activities include guest speaker sessions, office visit programs, and networking events.
Ensure consistent and constant use of logo • Create flyers for events, meetings, etc. • Find creative solutions to promote GMC and our club activities
Push for general club awareness • Recruit active members • Make announcements at b-school events (e.g. kegs, marketing-related classes) • Get people excited about GMC!
What Does GMC Do? • General marketing education • Career panels • Office visits • Marketing industry news • Career/internship resources
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source: American Marketing Association “What is Marketing?”
The Marketing Mix • Activities that a firm can control to produce the response it wants from the target market PRODUCT PRICE PLACE PROMOTION
Upcoming Events • Marketing @ Disney: Tues., 1/26, NEXT • AMA “Dress for Success” networking event: Thurs., 2/18 • AMA Collegiate Conference and Career Fair: Fri., 2/19 • Super Bowl Ad Review: Weds., 2/10, 5-6 pm
Contact Us: • www.goizuetamarketingclub.com • “Marketing Club” conference on FirstClass AND LearnLink • Rory Baumstein: rbaumst@bus.emory.edu • Learn more: http://adage.com/century/index.html