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Branding for Bob Hope Airport

Branding for Bob Hope Airport. History of Bob Hope Airport Names. United Airport: 1930-1934 Union Air Terminal: 1934-1940 Lockheed Air Terminal: 1940-1967 Hollywood-Burbank Airport: 1967-1978 Burbank-Glendale-Pasadena Airport: 1978-2003 Bob Hope Airport: 2003-Present

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Branding for Bob Hope Airport

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  1. Branding for Bob Hope Airport

  2. History of Bob Hope Airport Names • United Airport: 1930-1934 • Union Air Terminal: 1934-1940 • Lockheed Air Terminal: 1940-1967 • Hollywood-Burbank Airport: 1967-1978 • Burbank-Glendale-Pasadena Airport: 1978-2003 • Bob Hope Airport: 2003-Present • Referred to as “Burbank Bob Hope Airport” in marketing materials since 2012

  3. History of Bob Hope Airport Names • United Airport: 1930-1934

  4. History of Bob Hope Airport Names • Union Air Terminal: 1934-1940

  5. History of Bob Hope Airport Names • Lockheed Air Terminal: 1940-1967

  6. History of Bob Hope Airport Names • Hollywood-Burbank Airport: 1967-1978

  7. History of Bob Hope Airport Names • Burbank-Glendale-Pasadena Airport: 1978-2003

  8. History of Bob Hope Airport Names • Burbank-Glendale-Pasadena Airport: 1978-2003

  9. History of Bob Hope Airport Names • Bob Hope Airport: 2003-Present

  10. History of Bob Hope Airport Names • Burbank Bob Hope Airport marketing: 2012

  11. Airports and Branding: Examples • Norman Y. Mineta San José International Airport • Referred to in marketing materials as “San Jose Airport” and “SJC,” including on website/social media

  12. Airports and Branding: Examples • Louis Armstrong New Orleans International Airport • Refers to New Orleans in first instance; Armstrong International, New Orleans International also used • John Wayne Airport • Uses John Wayne but includes “Orange County” in all its marketing materials, including website and social media

  13. Airports and Branding: Examples • Reno-Tahoe International Airport • Originally called Cannon International • Renamed Reno-Cannon International • Now known as Reno-Tahoe International

  14. Airports and Branding: Examples • Reno-Tahoe International Airport • Originally called Cannon International • Renamed Reno-Cannon International • Now known as Reno-Tahoe International

  15. “Hollywood-Burbank” Brand • Geographic brand names include: • Hollywood-Burbank Airport • Burbank-Hollywood Airport • Variation offered by Hope family representative: Hollywood-Burbank Bob Hope Airport • Would be used for branding/marketing • Would not replace official Bob Hope Airport name • Airlines support geographic brand name • Precedent with 1967 official Airport name • Airlines petitioned Lockheed for name change • Under consideration: engaging branding consultant with consensus of the Tri-Cities and the Authority

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