1 / 14

Advice Derbyshire

Advice Derbyshire. “Working together for you”. Welcome. Aims To develop understanding of social media platforms and usage To build practical knowledge and a social media presence To apply learning and skills to the workplace setting. Health Warning!. Social Media. What is it?

lida
Download Presentation

Advice Derbyshire

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advice Derbyshire “Working together for you”

  2. Welcome • Aims • To develop understanding of social media platforms and usage • To build practical knowledge and a social media presence • To apply learning and skills to the workplace setting

  3. Health Warning!

  4. Social Media • What is it? • “A group of web-based and mobile technologies used to turn communication into interactive dialogue among organizations, communities and individuals” • Twitter • Skype • Facebook • YouTube • What’s the fuss? • There are over 465 million Twitter accounts • Twitter is growing at a rate of 11 accounts per second • On a busy day, Twitter sees about 175 million tweets • As of June 2011 Facebook has 750 Million users, if Facebook was a country is would be the third largest by population • 38% of CEOs label social media a high priority, and 57% of businesses plan to hike their social media spend in 2012 • Social media has overtaken pornography as the number 1 activity on the web!

  5. What good is it? • Can be used as: • A marketing tool • To raise awareness and influence • To increase strategic reach and networks • To raise funds/increase donations • To generate feedback • To promote and deliver services • To communicate internally • To recruit staff and volunteers

  6. Concerns? • "You need to be very IT literate" • "It is going to cost for not much return" • "I don't have the time" • "I need to get it right first time“ • “It’s too easy to say the wrong thing and create problems”

  7. Benefits • “A vital tool in our advocacy and campaigning work – we reach and influence many more key decision makers using social media” Cov Policy • “We’ve started to explore the potential to fundraise through social media…we can reach so many more organisations and supporters this way” NASMA • Twitter was an essential part of our Benefits Awareness Month Campaign, and was key ito achieving campaign aims” Rebecca Spencer, Head of Policy & Campaigns, Turn2Us

  8. What to use when?

  9. Considerations • Target audience - when prioritising outlets, make sure you choose a social media platform that is used by the people you’re targeting. • Popularity - social media platforms that have millions of users such as Facebook or Twitter will mean more people are likely to see your organisation and therefore should drive more traffic to your website. • User-friendliness- you don’t want to spend hours and hours getting to grips with the social media outlet only to find it’s too complicated for your colleagues or supporters to engage with. • Two-way communications - social media outlets that have comment and discussion boards, forums or the ability to leave messages are good for building dialogue between you and your followers.

  10. Over to you… • Use the practical slots to plan or build a new presence, we will be taking you through Twitter and Facebook, but… • …if there are other social media platforms you want to get to grips with, we can try and help!

  11. Twitter

  12. Facebook

  13. Resources • http://www.ncvo-vol.org.uk/campaigning-socialmedia • http://worldofdifference.vodafone.co.uk/news/archives/1636 • http://www.advicederbyshire.org/resources.asp • http://www.ictchampions.org.uk/FAQs/social-media/

  14. Thank you! • Visit our website: www.advicederbyshire.org • Follow us on Twitter @AdviceDerbys • Email us: admin.support@advicederbyshire.org

More Related