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Lieb Presentation Prsa

Slideshow about Lieb Presentation Prsa by Rebecca Lieb

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Lieb Presentation Prsa

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  1. The Shift of Advertising and the Creative Renaissance Rebecca Lieb

  2. content-ment Content

  3. once upon a time…advertising was an exchange of content for time spent andexposure to advertiser messages

  4. the media created the content the advertisers created the advertising

  5. The Story of Menstruation (brought to you by Disney - and Kotex)

  6. now: consumers create content... and advertisers can, too

  7. create the content become the content otherwise, you’re just competing with the content

  8. campaigns are obsolete you want tune-in you are the media

  9. so…. you have to think like a publisher or an entertainment executive or both

  10. 1. educate & inform 2. amuse/engage/play/entertain 3. create stories consumers can spread

  11. Content can help your audience to research & learn

  12. this “ad” (and the next one) was brought to you by federated media. (um…they’re publishers, not an ad agency)

  13. the jerry seinfeld school of advertising zero (significant) media buy

  14. http://www.youtube.com/watch?v=gBWPf1BWtkw

  15. http://www.youtube.com/watch?v=WcWNzN5wsss

  16. www.easytoassemble.tv

  17. www.frenchmaidtv.com

  18. Will it blend Will It Blend? (Blendtec)

  19. Why Not Put Content Assets Online?

  20. personalize persona-lize

  21. give the consumer a reason to tell a story

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