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PRSA Take Over Event 2008

PRSA Take Over Event 2008. What’s the 4-1-1 with Social Media?. What is Social Media and Why is it Important?. Social Media is a form of communication that connects people through different channels on the internet.

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PRSA Take Over Event 2008

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  1. PRSA Take Over Event 2008 What’s the 4-1-1 with Social Media?

  2. What is Social Media and Why is it Important? • Social Media is a form of communication that connects people through different channels on the internet. • It is important because it allows people to connect with each other instantly and creates opportunities for new ideas and increased productivity in the marketplace.

  3. Different Types of Social Media • MySpace • Facebook • YouTube • Twitter • LinkedIn • Blogging • FreeWebs

  4. MySpace • MySpace is a social networking site designed to keep you in close contact with friends and family. • Unlike most social networking sites, Myspace is more laid-back, fun, and geared toward younger generations. • MySpace can benefit PR because it uses solely advertising and promotions which allows big companies to promote an upcoming product or service.

  5. Pros and Cons of MySpace • Pros: • Not as many constraints on the content and creativity of your profile • Serves as free online promotion for both small and large businesses • All encompassing: You can create a profile, video archive, shopping networks, job placement, Myspace TV, and a Myspace blog • Cons: • Advertising has cluttered the site with music interrupts, commercials, and pop-ups • Easy to access someone's profile, weak privacy settings • Harder to navigate than most social media sites

  6. Facebook • Allows networking between students and professionals • Share your company easily with many people in your area • Great way to advertise your company and improve image

  7. Pros and Cons of Facebook Pros: • Easy to use, find friends and other local businesses • Great way to reach a younger generation • Can control your own profile and privacy • Professional or Personal • Share pictures, videos and general information on personal page Cons: • Can damage a companies image if not used and monitored properly • Applications can cause clutter your page • Addicting!

  8. YouTube • Creative Freedom • Great Promotion • Networking and Sharing

  9. Pros and Cons of YouTube Pros • Creative Expression • Getting the Word out • Easy Access Cons • Managing Content • Making your Work stand out

  10. Twitter • Micro-blogging service • Traditional Uses • PR Uses • *Think of it as an RSS feed of your followers’ lives.

  11. Pros and Cons of Twitter • Pros: • Simple for the busy practitioner • Real-time news and status updates • Easy way to spread your releases, alerts, links • Capable of being informal, professional or both • Cons: • Highly addictive  • May have to scroll through feeds to find info you want

  12. LinkedIn • Search students and professionals for networking and hiring purposes. • Create and maintain existing relationships. • Resume online!

  13. Pros and Cons of Linkedin Pros: • People search by first or last name. • Find recommended potential clients, service providers, subject experts, and partners. • Be sought out for business opportunities. • Search for jobs. • Post and distribute job listings. • Find high-quality passive candidates for internship or job positions. Cons: • Creating a profile that is unique. • Recommendations without proper LinkedIn connections.

  14. Blogging • Blogging is a personal online discussion board where the user hosts and maintains a personal site about anything they are interested in or messages they want to get out to others. • Blogging is good for Public Relations because it allows someone to market themselves and their great writing abilities.

  15. Pros and Cons of Blogging Pros: • Bloggers can get their message out there. • Many blogging site to choose from. Cons: • Brainstorming an idea or topic to write. • Competing with other bloggers on similar topics and trying to get as many hits on your blog.

  16. FreeWebs • Allows you to create and manage your own personal website - for free! • Equipped with about me, portfolio and resume sections. • Provides a blogging tool, forum, guest book and working calendar. • Excellent for sharing photos, videos and music with colleagues, friends and family.

  17. Pros and Cons of Freewebs Pros: • Easy to setup an account • Several different tools to use • Personalized • Blogger friendly • Professionals can easily access your resume and portfolio Cons: • Start from scratch • Layouts are limited • Can be time consuming to customize and manage

  18. PRSSA needs PRSA’s Help! • USF PRSSA is looking for Guest Speakers to come and speak at our general meetings! If you are interested please fill out our contact sheet and our VP Patrick McKelvey will send you a letter with the dates we have available! • Thanks again for attending today’s event and have a great afternoon!

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