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Bridge Skills Gaps Retain Jobs Build Relationships. Leveraging Employer Surveys to …. Barbara Nyegaard – ERISS Corporation Bill Reidy – Maritime Alliance Jared Aaker – San Diego Regional Economic Development Corp Peter Callstrom – San Diego Workforce Partnership. Outline. About Us
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Bridge Skills GapsRetain JobsBuild Relationships Leveraging Employer Surveys to… Barbara Nyegaard– ERISS Corporation Bill Reidy– Maritime Alliance Jared Aaker– San Diego Regional Economic Development Corp Peter Callstrom – San Diego Workforce Partnership
Outline • About Us • Maritime Report • Steps to ROI • Lessons & Take-Aways • Impact in Our Region
Unemployment & Workforce… • 1.6 Million in SD Regional Workforce • 140,000 – Unemployed (8.1%) • 46% Long-Term Unemployed (6+ months) • San Diego – next 40 years… • 1.3 Million MORE People – Next 4 Decades • 500,000 MORE Jobs Needed • STEM Skills - High Demand • Leading Economies… • Military • Tourism • Innovation (Bio-tech)…and one more… San Diego Workforce Profile & Needs
Specializing in business intelligence collection technologies and methodologies… www.eriss.com
www.sandiegobusiness.org Mobilizes business, government and civic leaders to maximize the region's economic prosperity and global competitiveness.
Outline • About Us • Maritime Report • Steps to ROI • Lessons & Take-Aways • Impact in Our Region
Report Highlights… • 14,000 Companies • $14 Billion – Direct Sales • 46,000 Employees • Jobs – traditional and high-tech
San Diego Maritime - Cluster Industries • Aquaculture and Fishing • Biomedicine • Boat and Shipbuilding • Cables and Connectors • Defense and Security • Desalination and Water Treatment • Marine Recreation • Ocean Energy and Minerals • Ocean Science and Observation • Ports and Marine Transportation • Robotics and Submarines • Telecommunications • Very Large Floating Platforms • Weather and Climate Science • And, many sub-sectors
Outline • About Us • Maritime Report • Steps To ROI • Lessons & Take-Aways • Impact In Our Region
STEP 1: Not Just a Survey • Funding? Budget? • Develop Marketing And Media Plan • Sectors Driving Your Region’s Economy? • Skills Gaps In Your Region? • Partners To Engage… • Trade Orgs, EDCs, Chambers • Elected Officials • Labor
STEP 2: Agree on Purpose One Objective Or Multiple Objectives…?? • Identify Skills Gaps • Uncover Job Leads • At-Risk And Expanding Employers • Database Of Employers • All Of The Above
STEP 3: Determine Deliverables • How Many Employer Profiles/Customers You Have Now? • How Many Employers You Expect? • Create A List Of Employers… • Projected Openings In 6 To 12 Months • Prospects - Incumbent Worker Training Funds • Willing To Offer Internships Or OJT • Already Provide Training • Considering Relocation • Considering Expansion
STEP 4: Pre-Survey Activities • Marketing – PSAs And Other Announcements • Business Industry Planning Meetings • Ensure Questions Match Deliverables • Identify VIP Employers • Gather Political / Key Stakeholder Support
STEP 5: Post-Survey Action Plan • Thank Thank Thank Employers and repeat • Enact Media And Marketing Plan • ‘One Pagers’ Highlight Key Results • Community Meetings / Events • Identify Local Experts • Data Sharing • One-Stops, Business/Labor Orgs, Others
Benefits to…Partners & Industry Groups • A ‘Microphone’ Direct To Industry • Marketing Tool To Attract Talent And Business • Industry Validation • More Focus On Training $$ • Baseline For Industry Data • Inform/Guide Strategic Planning
More Than Just A Report • A Living Document – Not On Shelf! • Match Employer’s Needs With Workforce Skills • Develop Relationships With Employers • Establish WIB ‘Go-To’ For Industry Data • Match Training To Employer Needs
About Us • Maritime Report • Steps to ROI • Lessons & Take-Aways • Impact In Our Region
A Few Lessons Learned… • Review Other Calendars • Partner With Trade Orgs Early • Who May Feel Left Out? • Survey Tool Design
About Us • Maritime Report • Steps to ROI • Lessons • SD Impact
Impact In San Diego Region • Regional Awareness Incalculable • Linkage - Defense And Maritime Jobs • Elected Officials Fully Engaged • Mayor & County Board Proclaim… • Highest Growth Potential: Middle Class & Wages • The ‘Aqua-Economy’
Thank You Any Questions ? Barbara Nyegaard– ERISS Corporation Bill Reidy– Maritime Alliance Jared Aaker– San Diego Regional Economic Development Corp Peter Callstrom – San Diego Workforce Partnership