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CCC Workshop: From Ideas to Action: Making an Impact through Your CCC Coalition. The CEO Cancer Gold Standard Innovative Partners for Change: Systems Change through Businesses as CCC Partners John N. Dornan , Jr. Executive Director CEO Roundtable on Cancer.
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CCC Workshop: From Ideas to Action: Making an Impact through Your CCC Coalition The CEO Cancer Gold Standard • Innovative Partners for Change: Systems Change through Businesses as CCC Partners John N. Dornan, Jr. Executive Director CEO Roundtable on Cancer
The Gold Standard’s Five Pillars • Risk Reduction • 1. Tobacco Use • 2. Nutrition • 3. Physical Activity • Early Detection • 4. Prevention, Screening & Early Detection • Quality Care • 5. Access to Quality Cancer Treatment & Clinical Trials
The Business Case:Cancer is an epidemic affecting America’s workforce • The second most common cause of death in the United States • The leading cause of death among people aged 25 to 65 • Cancer is one of the top three categories of medical claims • More people die from cancer every year around the world than AIDS, tuberculosis and malaria combined.
The Business Case: CEOs can make the difference commissioned Thomson Reuters and Emory University researchers in 2011 to descriptively measure the impact of adopting the CEO Cancer Gold Standard on the health and health behaviors of the Johnson & Johnson population . Favorable trends in key outcome metrics between 2004 and 2010 suggest that adopting programs aligned with the CEO Cancer Gold StandardTM provisions have had a favorable impact on the health of the Johnson & Johnson population
Gold Standard Progress 125+ ACCREDITED EMPLOYERS 3,000,000+ LIVES COVERED
The CEO Cancer Gold Standard “The CEO Cancer Gold Standard is a powerful program that advances the elimination of cancer as a public health threat. But on a more personal level, it also is a boon to employees and their families. As such, I take great pride in the CEO Roundtable on Cancer that developed the Gold Standard and I urge businesses large and small, for-profit and not-for-profit, to embrace it. This is a marvelous example of America's corporate leadership at its golden best.” George H. W. Bush 41st President of the United States January 23, 2008 http://www.cancergoldstandard.org/