SADD state coordinator workshop

1. SADD state coordinator workshop Part I: What and Why?

2. SADD school advisor workshop Part I: What and Why?

3. School leaders workshop Part I: What and Why?

4. What You’ll Learn • Crashes aren’t accidents. • Crashes are the No. 1 cause of death for adolescents. • The whole school community must be involved to solve this complex problem. • RLAF is a positive, evidence-based, peer-to-peer campaign that can make a difference.

5. 5,000 reasons to get involved • That’s how many teen lives are lost in car crashes each year. • SADD leaders, students and parents know this has to change. • It’s time to take action - What can you do?

6. A Cause, a solution 35%Motor Vehicle • A car “crash” is not an “accident.” • A crash has a cause or set of causes. • A cause could be distracting passengers, cell phones (text or call), speeding and driving inexperience. By understanding the cause, we can do something to prevent crashes! 37%All Other 12%Suicide 16%Homicide Leading Causes of Death for Teens

7. What Causes Can Combine in Fatal Teen Car Crashes?* Alcohol?Less than 20%(SADD, your work has made a difference.) The top cause of fatal teen crashes is Driver Error: 75% Speeding?About 40% • * Among 16- to 17-year-old drivers Source: Williams, et al, Journal of Public Health Policy, 16:3 (1995)

8. Distractions and Inexperience Are Major Factors in Driver Errora big distraction? passengers

9. Passengers Are a Major Factor Leading to Fatal Teen Crashes • One peer passenger doubles the risk of a fatal crash • Three or more peer passengers raisesfatal crash risk four to five times • Source: Chen L, et al. Journal of the American Medical Association (2000)

10. For teens, passengers are a hazard.For adults, passengers are a benefit.Why? Relative Crash Risk Chen, LH, Baker, SP, Braver, ER & Li, G. JAMA (2000).

11. Yet Only 10% of teens view peer passengers as a major factor in driving safety For teens, passengers are a hazard How can we: • Increase awareness • Help drivers stay safe • Change passenger behavior Source: Ginsburg, KR, et al. Pediatrics. May 2008

12. Teens told us • I want my friends with me. • My friends aren’t the problem! • Unless…they’re: • Acting wild • Encouraging me to speed • Intoxicated • Singing/dancing

13. Teens told us • They would not consider eliminating passengers for the first 6 months or first 1,000 miles after receiving their license. • They will follow Graduated Driver Licensing (GDL) passenger limitations and their family’s “house rules” about driving passengers.

14. Teens told us They would use these safe driving behaviors: • Wear seat belts • Establish safe driver-passenger interaction • Reduce driver distractions • Ask for help as drivers • Turn down radio volume RLAF builds on this!

15. Someday you will drive your friends • RLAF recognizes and supports passenger limits: • during the first 6 month or 1,000 miles of driving • in keeping with Graduated Driver Licensing (GDL) laws • Eventually you will be in full control of your car, your rules rules and the number of passengers Safe passenger behavior will pay off today and down the road.

16. Teens want to make a difference RLAF can help them: • Understand what causes crashes • Find ways to be better passengers • Find ways to be better drivers

17. Messages for drivers • Set rules. • Ask for help. • Expect respect.

18. Messages for passengers • Buckle up. • Be there to help (give directions, answer cell phones, etc.) • Show respect.

19. We Know You’ve Done Lots of Programs.What Makes This One Special? • It’s positive—even fun. • It’s evidence-based. • It gets everyone involved. • It’s free and easy to implement. • It supports a safe school environment.

20. It’s positive • Teen focused and teen-delivered • All about awareness • Targets something teens can actually do something about

21. Stay positive--research shows: Positive messages lead tolong-term change Scare tactics lead tofear and short-term change Sources: Hale J, et al., Designing Health Messages, Sage (1995) Witte, K. et al., The Handbook of Communication and Emotion (1998)

22. “Teens really liked hearing what they could do--versus being told what not to do.” • --A hospital medical administrator that helped launch RLAF in four high schools

23. It’s Evidence-Informed • Expert research uncovered the need • Teens did the talking • Expert researchers and health professionals did the development • Initial evaluation shows teens like it

24. It’s Evidence-Informed • Based on science • Based on data • Based on good models • Evaluation matters

25. It involves everyone • Passengers and drivers • School and community members • Parents and other adults

26. It involves everyone • Easy, broad student participation • Starts the safe passenger conversation

27. It’s free and easy to implement • Activities guide • Promotional help • Planning guides • Pre-packaged downloadable materials

28. It’s for you Network members receive: • RLAF email alerts • Access to webinars Go to www.ridelikeafriend.com

29. #1 Key RLAF Elements Certain materials and messages are required to be used for campaign success. • Friends Driving Friends poll • Poll follow-up activity • One other activity from the RLAF menu • Distribute at least one RLAF material Add on additional materials and activities as you are able.

30. #2 RLAF Success Depends on Student Leadership Let students brainstorm and make decisions about what campaign components they’ll use. What will work best at our school?

31. #3 RLAF Success Depends on Student Input Advisors help guide the process and raise important issues… • Which activities? • What materials? • What locations? • What events? • What funding is needed? …all while using the materials within a certain time frame.

32. #4 RLAF Success Depends on Student Activism Students must conduct the campaign • Recruit a team • Promote their campaign • Get feedback

33. Available courtesy of the Research and Outreach Alliance of: Young Driver Research Initiative (YDRI)

34. Next UP Getting It Started

35. Young Driver Research Initiative (YDRI) www.ridelikeafriend.com