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Stay Afloat Campaign

3.9% Balance Transfer Rate good until 7-1-2005 No Fee for Transfers $500.00 budget. Rubber Duck with completed application Friday shirts…… bright red shirts with “Stay Afloat with 3.9%”. Stay Afloat Campaign. Stay Afloat Goals. Increase Member Awareness

lilah-alvarez
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Stay Afloat Campaign

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  1. 3.9% Balance Transfer Rate good until 7-1-2005 No Fee for Transfers $500.00 budget Rubber Duck with completed application Friday shirts…… bright red shirts with “Stay Afloat with 3.9%” Stay Afloat Campaign

  2. Stay Afloat Goals • Increase Member Awareness • Increase # of M/C accounts from 348 to 363 (5% increase) • Increase $ amount of M/C portfolio from $297,856 to $315,727 (6% increase)

  3. 2nd Quarter Results • Increased member awareness • Over 50 M/C applications submitted • M/C $297,856 to $433,611 (45.6%) • M/C accounts grew from 348 to 389 (11.78%) • $412 spent out of $500 allocated budget

  4. Keep On Staying Afloat • Campaign extended through 9-30-2004 • Reward employees with lunches • Branch to branch competitions • Increase M/C $ balance by 10% • Increase # of M/C accounts by 10

  5. Final Results • 98 applications taken • $ balance of M/C accounts increased 73.47% to $516,700 from $297,856 • # of M/C accounts increased from 348 to 417

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