TOURIST MOTIVATION AND SATISFACTION: CASE OF WEST SUMATERA PROVINCE INDONESIA

1. TOURIST MOTIVATION AND SATISFACTION:CASE OF WEST SUMATERA PROVINCEINDONESIA B U U I C 2014 By : Riwayatul Ismi

2. INTRODUCTION

3. Background of the Study In Government of Republic Indonesia Regulation No. 50 years of 2011 about RencanaInduk Pembangunan KepariwisataanNasional (RIPPARNAS) 2010 – 2025, West Sumatera included in one among 50 national tourism destination, 88 strategic area and also included in 222 regional development. Illustrated in the Destination Management Organisation (DMO) in figure 1:

5. Prideaux and Crosswell (2006) suggest that “It is important to understand tourists’ motivations and post-visit satisfaction levels when planning for and marketingtourism destinations”

6. Con’t Various studies have shown that “psycology and knowledge of tourist is crucial in determining the success of any tourist destination” (Uysal & Noe, 2003). And also “Tourist who are satisfied with their visit will come back or recommended it to others” (Yuksel, A. & Yuksel, F, 2001).

7. THEORITICAL FRAMEWORK

8. 1. Tourist The temporary visitors staying in a place outside their usual place of residence, for a continuous period of at least 24 hours but less than one year, for leisure, business or other purposes. Developing of above definition. (WTO,1990) Tourist are: • International tourist • International Excurtion • Domestic Tourist

9. 2. Motivation • Most of the tourist motivation studies have generally dealt with two dimensions “ They are travel because of ‘pushed’ into making travel decisions by internal, psychological forces, and ‘pulled’ by the external forces of the destination attributes” (Crompton, 1979; Dann, 1977; Uysal &Jurowski, 1994 cited in Y. Yoon, M. Uysal, 2005: p45).

10. 3. Socio-demographic All socio-demographic characteristic (gender, age, level of education, social class, county of origin) had the most significant impact on the perceived image” (Hanqin & Lam, 1999).

11. 4. Satifaction • The evaluation of the physical products of destination (instrumental performance) as well as the psychological interpretation of a destination product (expressive attributes) are necessary for human actions Uysal & Noe (2003: p.140)

12. Conceptual Framework The proposed of conceptual framework is modified and combined from several models studies about most of the tourist motivation that have been generally have dealt with two dimensions push (internal forces) and pull motivation (external forces) (Crompton, 1979; Dann, 1977; Uysal & Jurowski, 1994).

14. Hypotheses

15. RESEARCH METHODS • Descriptive Analysis to see the general information realted to research objectives • Regression analysis to see the affect of X1 to Y, X2 to Y and X to Y. • Analysis of Variance (ANOVA) is defined as “Statistical technique for determining the degreeof difference or similarity between two or more groups of data. • 3. T-Test. Examination of two population means whether two samples are different

16. RESEARCH PERIOD In High Season of May – June 2014

17. Tourist DemographyGender

18. Age

19. Education

20. Occupation

21. Country of Origin

22. Findings

27. CONCLUSION, IMPLICATION AND SUGGESTION FOR THE FUTURE RESEARCH

28. This research provides destination marketers with information regarding the tourists’ motivation and satisfaction to see the strengths and weaknesses of the destination, which later will be used to improve the destination’s attributes, develop relevant marketing strategies, and compete with other businesses (Pakaleva-Shapira, 2007).

29. Motivation is only one of the many variables that explain tourists’ satisfaction. The focus of this study can only be generalized to West Sumatra’s unique environment. Future research may consider generating more precise applications related to tourist motivation, especially concerning to revisit intention and destination loyalty. Subsequent studies may also consider multiple dimensions in tourism motivation and integrate the approaches used by previous models.

30. Thank You