North West Province Tourism Plan

1. North West Province Tourism Plan BRICS PLENARY 3 - TOURISM 28 March 2014

2. Introduction • Province aligns to the NTSS. • Provincial Master Plan under review. • Key Areas for tourism development and growth.

3. Key Focus Areas 1. Tourism Growth and Economy: • Where we want to be: - increased tourism contribution to economy (grow the tourism economy)

4. Key Focus Areas 1. Tourism Growth and Economy: • Where we are now: - Investment value estimated at R10 billion. - Total employment standing at 33 000(6 479). - Database standing at 1 215 tourist products.

5. Key Focus Areas 1. Tourism Growth and Economy: • What to be done: - Increase investment in the industry. (especially private sector investment)

6. Key Focus Areas 2. Visitor experience and the brand: • Where we want to be: - Destination that attracts and retains (more) tourists

7. Key Focus Areas 2. Visitor experience and the brand: • Where we are now: - Establishments range 2 – 5 stars. - Some world acclaimed 5 star facilities. - Most tourists facilities are accredited. - Still not world class (Tourist services).

8. Key Focus Areas 2. Visitor experience and the brand: • What to be done: - Build tourism skills and expertise. - Enhance schools tourism curriculum.

9. Key Focus Areas 3. Sustainability and good government: • Where we want to be: - Spread tourism benefit throughout the province (geographic, seasonal and rural spread).

10. Key Focus Areas 3. Sustainability and good government: • Where we are now: - High concentration of tourism activities in the eastern part of the province. - More investment is in urban areas. - Rural tourism potential (remains).

11. Key Focus Areas 3. Sustainability and good government: • What to be done: - Increase investment in rural areas (public and private sectors). - Develop tourist attractions like game reserves in rural areas.

12. THANK YOU