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Effective Presentations

Effective Presentations. Five steps to being a better speaker SELENA BARLOW Transit Marketing LLC.

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Effective Presentations

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  1. Effective Presentations Five steps to being a better speaker SELENA BARLOW Transit Marketing LLC

  2. A manager who can be counted on to deliver effective presentations stands a far better chance of advancing in his or her career than one who doesn’t bother to master this essential art…Presentations that Persuade and Motivate, Harvard Business School

  3. Public speaking is the ultimate low cost marketing tool for transportation agencies of all sizes….Selena Barlow, Transit Marketing LLC

  4. The Five Ps of Effective Presentations

  5. Prepare

  6. Organize Your Presentation Reason to Listen Main Points Objective & Audience Understanding Support Your Main Points Call to Action

  7. Personalize

  8. What Do They Care About?

  9. Practice

  10. Practice • Out loud • With only your notes • With your visual aids • With a timer • With a tape recorder • With a coworker for feedback

  11. Presence

  12. Only 7% of communications is verbal Present with Presence Louder Than Words: Nonverbal Communication, A. Barbour

  13. Non-Verbal Communication • Clear, modulated voice – conversational • Paced – not hurried • Gestures that mirror the meaning of your words • Interact with visual aids • Engaging expression – smile! • Make eye contact

  14. PowerPoint

  15. Visual Aids Improve Audience Memory

  16. Consistent Look

  17. Add Heading • Add Text • Use the template consistently • Maintain type colors • Use type faces and bullets as designed • Use consistent colors for charts & graphs

  18. The Importance of Non-Verbal Communication in Public Speaking • Only 7% of in-person communications is related to the actual words used. • 38% of communication is the result of Voice Tone • Varying voice tone and pace adds interest to a speech. • Positive voice tone is important in establishing a friendly relationship with the audience. • Body Language and Gesture account for 55% of communications. • Don’t stand rigidly at attention. Use gestures to mirror the meaning of your words. • Smile at the audience – otherwise they will think you are nervous or dishonest. • Eye Contact significantly increases the connection between the speaker and the audience. • Public speaking, like any skill, improves with practice. • Practice in front of a mirror to observe gestures and practice making eye contact. • Practice with a tape recorder to improve vary voice tone and pacing. DON’T

  19. Only 7% of Communications is Verbal Voice Tone Eye Contact Body Language Gestures DO

  20. Use of Technology by Transit Riders

  21. Practice • Content • Timing • Flow • Using Remote • Equipment setup

  22. Present With Power • PowerPoint is just a tool, you are the main attraction • Keep the room as light as practical • Stand next to the screen so you and the slides are a single presentation • Use remote and mobile microphone if needed • Speak to the audience, not the slide • Maintain eye contact

  23. Effective Presentations PREPARE PERSONALIZE The 5 Ps PRACTICE PRESENT WITH PRESENCE POWERPOINT

  24. Selena Barlow Marketing Consultant Transit Marketing, LLC 1638 E. Lester St., Tucson, AZ 85719 V:520.322.9607 F:520.322.5324 E:selenabarlow@transitmarketing.com www.transitmarketing.com

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