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Michael Adebanjo, Steven Bailey, Tamar Gargir, Daniel Huang, Nosheen Jalali

Michael Adebanjo, Steven Bailey, Tamar Gargir, Daniel Huang, Nosheen Jalali. Problems. Energy drinks are: - Unhealthy - High in sugars - High in calories - Have poor tastes. Target Market. 18-30 years old; Health Conscious Market research data

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Michael Adebanjo, Steven Bailey, Tamar Gargir, Daniel Huang, Nosheen Jalali

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  1. Michael Adebanjo, Steven Bailey, Tamar Gargir, Daniel Huang, Nosheen Jalali

  2. Problems • Energy drinks are: - Unhealthy - High in sugars - High in calories - Have poor tastes

  3. Target Market • 18-30 years old; Health Conscious • Market research data • People would expect to see our product at: - Grocery stores - Health food stores

  4. Industry and Competitors • Substitutes: - Existing energy drinks and natural juice drinks. - Coffee • Direct Competitors: - Red Bull - 5-Hour Energy - Naked Juice - Bolthouse • Competitive Advantage: - First-mover advantage - Strong, passionate management

  5. Marketing • Product Features: - Natural fruits and vegetables - Low caffeine - No added sugars - Vitamins A, B, C, E • Promotion: - Viral marketing strategy - Guerilla marketing strategy • Pricing: - $2-$5

  6. Finances • Start-up funds: - $3,500,000 • To be used for: - Manufacturing plant, office space, raw materials, employees, etc… • Initial Revenue: - $105,280 • Break-even point: - $752,000 • Profitable by: - Year 3

  7. Questions?

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