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Types of Marketing Strategies

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Types of Marketing Strategies

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  1. TYPES OF MARKETING STRATEGIES

  2. 1. Paid advertising – this includes traditional and new media marketing techniques. Traditional ads include print and TV ads, whereas internet ads include PPC ads. • 2. Cause marketing – or cause-related marketing where the products and services are connected to a social issue or cause.

  3. 3. Relationship marketing – this technique aims to build a relationship with the customers, increase brand loyalty, and maintain and improve existing ones. • 4. Undercover marketing – stealth marketing where a brand markets itself without being detected by the audience.

  4. 5. word of mouth – the impressions that people have of your brand and its products, depending on quality and customer experiences are spread very quickly from one person to another. • 6. Diversity marketing – this strategy takes into account different people who belong to different cultural backgrounds, attitudes, beliefs, needs, and ideas. This diverse audience is catered by forming marketing strategies that are highly personalized and customized.

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