6 Ways to Optimize Your eCommerce Website and Apps

1.         6 Ways to Optimize  Your eCommerce  Website and Apps                                         

2.   eCommerce has undoubtedly become a must for any business selling goods and                         services, whether physical or online. And also, for web entrepreneurs who have an                           interest in the trade. It is an avenue that offers incredible business opportunities,                           very flexible, and whose development potential is enormous.    The click and mortar industry has replaced brick and mortar to offer customers a                             more personalized shopping experience from the comfort of their homes. A Clutch                         survey indicated that 68% customers prefer ecommerce apps for their exclusive                       offers. Another 64% prefer the flexibility of buying products at any time of the day.                               It is also obvious that mobile browsing is at an all-time high and hence, if you are                                   online, but not mobile-friendly, you are losing out on a lot of business.        Just having a website and app will not suffice. You need a robust and updated                               online presence. In this blog, we have highlighted ways to ensure that your website                             and apps help you stay ahead of competition.      1 

3.   The Importance of Responsive Design  You may have heard of Google’s ranking algorithms, which are intended to improve                           the relevance of search results to users. The latest algorithms implemented tend to                           favour sites whose design is responsive. In other words, sites whose display adapts                           to different screens such as mobiles and tablets will be better ranked compared to                             sites which adapt only to computer screens.    In addition to search engines, adaptability is important for users who want an                           ergonomic and efficient site to make their purchases. According to a study, 40% of                             customers went to a competitive site after a bad experience on a mobile site. This is                                 all the more true for e-commerce sites, because the user must be able to view the                                 products, fill out forms and make purchases without encountering any pitfalls.    Optimization of Images and Description of Products  On an e-commerce website, customers must have access to quality images and a                           detailed description of the products. It is advisable to provide high resolution                         photos to allow the user to zoom in on the products offered. Be sure to provide a                                   complete description for each product, as this will reassure the buyer and support                           him in his choice.    The importance of the description does not only concern the customer, but also                           the   search   engines.   By   optimizing   your   texts   for   ​SEO   (Search   Engine   Optimization)​, the pages of your site will be more accessible and readable for                           search engines. As a result, you will improve your natural referencing as well as the                               visibility of your website.        2 

4.   The Performance of Search Functions  Users must be able to easily find the products that interest them. For this, it is                                 necessary to integrate categories and sub-categories, in addition to allowing                     different searches (by increasing / decreasing price, by brand, or by genre). A word                             of advice is to invest in a tolerant search engine that accepts misspelled words, as                               there is nothing more frustrating than a search that ends with “no results matching                             your search”.    The success of an e-commerce site is strongly linked to its browsing speed. Studies                             have shown that 57% of Internet users leave a site if it takes more than 3 seconds to                                     appear. Among them, 80% say that they will not return to the site after this first                                 failed experience. Hence the importance of the display speed which is intimately                         linked to the user experience.    The Sharing Function on Social Media  With the advent of social networks, it happens that Internet users advertise you for                             free and this is very beneficial for your business. For this reason, sharing buttons                             for different social media must be integrated in front of each product.    Thanks to this function, it will be all the easier for you to share your products via                                   your corporate Facebook page or Instagram for example. Social media is a simple                           and effective way to give visibility to your products and increase traffic to your                             eCommerce site.    Recovery of Abandoned Shopping Carts  67.45% of online shopping carts are abandoned before the customer finalizes their                         order. How to reduce this percentage? Statistics show that you should not hesitate                           to send a reminder email regarding these pending baskets.  3 

5.     In fact, 24% of customers who abandoned a purchase reveal that the “website has                             crashed” and 15% of them indicate that the “timeout has expired”, that is as many                               customers as you can recover.    Implementation of a Live Chat function  Who has never encountered a doubt about a product online, without having the                           time to call customer service? Fast and discreet, the Live Chat function solves this                             problem, by providing immediate answers to users’ questions. This also makes it                         possible to unclog the telephone lines to reserve them for much more complex                           questions.    Are you looking for a Specialist for an eCommerce Site?  Ecommerce website and mobile app development are only a tip of the iceberg when                             you start your business. There are above points to be considered too. This is why                               you don’t just need a software development company. You need a team with                           expertise in ​eCommerce portal development​. With OneClick IT Solutions, we offer full-stack solutions for all ecommerce businesses.                          If you have just started your online journey, we will help you reach marketplaces                             like Amazon, Flipkart and others with your products. Our team has helped several                           small businesses to progress from a marketplace seller to attract loyal customers to                           their own website. For existing ecommerce businesses, we help you boost lead                         generation, manage the entire support function and offer end-to-end digital                     marketing services along with website and app development.    No matter what stage you are at, of your online retailer journey, OneClick is the                               ladder for your success. ​Connect with us today to learn more about how you can scale your online business.                                4 

6.                   Thank you!            ​info@itoneclick.com  (+91) 98254-86321   ​www.oneclickitsolution.com  ​https://www.facebook.com/oneclickconsultancy/  ​https://twitter.com/​OneClickIT  ​www.linkedin.com/company/one-click-it-consultancy/  5