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CAS Annual Meeting Featured Speaker

CAS Annual Meeting Featured Speaker. John Krubski. What Matters Most in North America Now. And what doesn’t matter as much any more. Of Interest to Actuaries: The Future. (Intentions). (focus). (commitment intensity). F =. (I/(f * n ))*c i. (Future).

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CAS Annual Meeting Featured Speaker

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  1. CAS Annual MeetingFeatured Speaker John Krubski

  2. What Matters Most in North America Now And what doesn’t matter as much any more

  3. Of Interest to Actuaries: The Future (Intentions) (focus) (commitment intensity) F = (I/(f *n))*ci (Future)

  4. Of Interest to Actuaries: The Future (I/(f *n))*ci (Ours) F = (I/(f *n))*ci (Of Others)

  5. Every Insight should have a ‘payoff’ Information in the context of application Knowing what matters most provides a platform for Understanding Persuasion

  6. “Man, convinced against his will; remains unconvinced…” Ancient Chinese Proverb "'Be selfish and stay selfish' is my message. Wanting enlightenment is selfishness. Charity is selfishness.“ U.G. Krishnamurti

  7. What Matters Most is different than it was… Maslow was wrong! The Changing Battlefield of the Mind Different Dynamics Different Generations Different Economics Different Social Structure

  8. Using What Matters Most …WORKS! VW understands that DRIVING matters most GE understands that GOOD LIFE matters most NIKE understands that DOING matters most Amazon.com understands that ACCESS matters most, Barnes & Noble understands that THE BOOK EXPERIENCE matters most

  9. Old metrics for what matters most in North America We need something better than Trends Thank you, Elmo Roper Born Old 70-year-old Model 2-dimensional Retro-fit Indiscriminate Intellectual construct

  10. New metrics for what matters most in North America CultureWaves Dynamic Relational Hierarchical CultureRipples CultureWaves Cultural Tsunamis

  11. Cultural Tsunamis Extended Vitality – We are living Longer AND Healthier Epochal life expectancy = Demise at 35 / Tennis at 85 10,000 years to 50,000 Centuarians /1.7 Million Centuarians in 2100 AD Impact Multi-generational Parenting Post-peak Consumerism Two-score year retirement Plan

  12. Cultural Tsunamis Peace Presumption – We are attitudinally at Peace for the first time in history Worldwide, more people believe they are at peace than at war War is a limitable option Impact The Cultural Divide – Peace Culture and War Culture The inevitability of Terrorism Vulnerability of the Peaceful

  13. Cultural Tsunamis Esteemed Self – The ego brooks no criticism or diminution The Self-esteem Dividend Excelling to the level of my ability Impact Can’t read, write, add, spell – but feel good about it! Second place is First Loser Everyone is a leader

  14. Cultural Tsunamis Global Consumerization – It’s not Globalization, it’s the fact that all the world’s a market Ur, the first Global Economy 4000 years ago! Retail, the transcendent politic Impact CD Shops in Kabul Yankee caps in the Amazon Rainforest Our Customer Service Rep in New Delhi

  15. Cultural Tsunamis Sophistication – The ability to maintain two diametrically alien concepts simultaneously replaces a black&white universe with a grayscale of ethos and ethics The boon of self-analysis – Phil McGraw is a big fat idiot The Endless Quest for ‘a reason’ Impact The guiltless society Cost/Benefit Ethics Good people are bad and bad people are good

  16. Cultural Tsunamis Techno Tap – Technology is ubiquitous, accessible, affordable, and truly universal E-self Transporters/The world’s a warehouse The Possibility Factor Impact Diesel powered TV/camel dung Central Heating “Technicals” – pickup +.50 = ‘light tank’ Archie Bunker and Zen in Katmandu

  17. Cultural Tsunamis Nano-cycling – Products, processes, trends, fads - all generate, evaporate, and regeneragte in nano-term attention spans In-process analysis and adaptation 6 months to a new industry/6 months to competition/6 months to maturity Impact The 10-year war on Terrorism: Is it peace yet? Opportunity: You’re never wrong for long/nor right! Transactional Loyalty

  18. Cultural Tsunamis Post-facto Rulebook – Deciding on the desired outcome, we get to realign the rules that get us there. Retrofit reality to result Self reinvention as High Art Impact Crybaby Olympics Flex Vitae; an epidemic of goal-oriented invention Intent Matters Most - “I didn’t inhale...”

  19. Cultural Tsunamis Re-Boot Option – Mash the re-boot button and start again; fresh starts any time anywhere Game Generation fall-out When all else fails, we expect to wipe the slate clean and begin again Impact Systemic Resurrection Clean slate syndrome – WTC Designs! Re-rack Iraq!

  20. What do Culture Waves Affect? The things that matter most to US

  21. Prime Imperatives What Made North America Great Anonymity Opportunity Faith Assimilation Responsibility Participation Confidence Commitment Earning

  22. New ImperativesWhat’s Making North America North America • Recognition • Resources • Assurance • Identity • Assignment • My Game • Validation • Trial • Entitlement. Anonymity Opportunity Faith Assimilation Responsibility Participation Confidence Commitment Earning

  23. Prime Imperatives What Made North America Great WAS Anonymity: If I were to be left alone I could live my life the way I wish. Surviving and thriving are best done away from the limelight. IS Recognition: I love the limelight. I want to be known and recognized. The Awards business is thriving. The Little League approach to life. Kudos for trying. Personal Websites abound. Sharing family photographs on the open information market.

  24. Prime Imperatives What Made North America Great WAS Opportunity: All I want is a chance. Education. IS Resources: I want the tools. Programs. Training.

  25. Prime Imperatives What Made North America Great WAS Faith: I Believe and I Leap! Possibility. IS Assurance: I want to KNOW. I want to see the Plan. Probability.

  26. Prime Imperatives What Made North America Great WAS Assimilation: I want to fit into the world around me. I want to conform. IS Identity: I want the world to fit around me. I want to RE-FORM.

  27. Prime Imperatives What Made North America Great WAS Responsibility: It's my JOB. It's my FAULT! IS Assignment: It's THEIR job. It's THEIR Fault.

  28. Prime Imperatives What Made North America Great WAS Participation: I have a part to play. I am part of the whole. Each man is part of the whole. Teamwork. IS My Game: YOU can be a player if I allow you or I can play by myself. It's my game and my ball and my rules and my field. I am the central player. I AM the whole. Solo.

  29. Prime Imperatives What Made North America Great WAS Confidence: Self-Assurance. I believe in myself. I keep my suffering to myself. IS Validation: I want to know that I am not alone; that I am not the only one. That others believe, feel, suffer, rejoice as I do. Thanks Jerry Springer & Reality Productions.

  30. Prime Imperatives What Made North America Great WAS Commitment: Risk to Gain. For better, for worse. IS Trial: The 90-day Loyalty Plan. No Penalties. No Consequences. A nation of Borrowers.

  31. Prime Imperatives What Made North America Great WAS Earning: I pay for my place in society. Is Entitlement: My place in society is pre-paid

  32. Parting Thoughts “To lose a battle is understandable; not to know the battlefield is inexcusable…: Sun Tzu The price of not knowing now exceeds the cost of knowing Getting people to do what matters most to YOU begins with understanding what matters most to them.

  33. Thank you!

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