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Mehroz Sajjad 08-0016

Mehroz Sajjad 08-0016. National University of Computer and Emerging Sciences. FAST SCHOOL OF BUSINESS. Need For Branding. “If a tree falls in the forest and no one is there to hear, does it make a sound?”. Core Brand Associations. Target Market. Fsc /A levels Students.

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Mehroz Sajjad 08-0016

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  1. MehrozSajjad 08-0016

  2. National University of Computer and Emerging Sciences

  3. FAST SCHOOL OF BUSINESS

  4. Need For Branding • “If a tree falls in the forest and no one is there to hear, does it make a sound?”

  5. Core Brand Associations

  6. Target Market Fsc/A levels Students Parents of the prospective students

  7. Competitive Frame of Reference

  8. POP • Curriculum

  9. POD • Quality Education at a competitive and affordable price

  10. Problems • Mission statement • “…we shall retain our focus, for the time being, on producing computer scientists and software engineers as well as managers of the highest order who may act as vanguard of the IT Revolution in Pakistan.” • Perception of FAST as primarily an IT university • Lack of a proper value system

  11. Brand Mantra

  12. Brand Elements • Brand Name • URL

  13. Events/PR

  14. Internal Branding

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