The Global Network ISYS1186/2081

1. The Global NetworkISYS1186/2081 Course Background

2. Course Details • Course Name: • The Global Network • Course Code: • ISYS1186 (Postgraduate offering) • ISYS2081 (Undergraduate offering) • Credit Points: • 12

3. Contact Details • DrHuanVo-Tran (Course Coordinator of F2F and Online Offering) • Email: huan.vo-tran@rmit.edu.au • Phone: +61 3 9925 1699 • Location: Building 80, Level 9, Office 48 • Availability: via appointment • LakiSideris • Email: laki.sideris@rmit.edu.au • Phone: + 61 3 9925 8240 • Availability: via appointment

4. Assessment • Total of two assessment tasks for the course. • Each worth 50% • Assignment Guide can be found on Blackboard under “Assessment Submission” • All assessment items must be submitted through Blackboard • Any extensions must be formally submitted using the correct forms as per RMIT policy. • All assessment items must be placed onto Turnitin for the detection of plagiarism. • All emails to be should have the course code in the header: ISYS1186 or ISYS2081.

5. The Global Network • The ‘spaces’ that this course will touch upon .... • The ‘wired web’ / Internet • Mobile web / mobile business • Social media / mobility • And other emerging communication technologies

6. The Global Network … • The course deliberately aims to be exploratory in nature • The primary questions • How will the changing network / mobility / social communication impact on your future work? • We will explore, debate and have fun looking at current and emerging trends

7. The Global Network ... • Wired web... • While initially a distributed computer infrastructure • Content quickly became a focus of WWW

8. The Global Network ... • Mobile communication • Initially established as a voice carrier • Focus was on • Technology • Different carriers • Standards • Devices • Content was secondary • Changes in network speed / devices / applications • See a shift towards • Mobile content • Mobile service

9. The Global Network ... • Social media / mobility • Mobile phone access to social spaces • Ad hoc mobile networking • Location aware / social tracking • Social media marketing • Social media training • Learning networks

10. The Global Network ... • What does this mean for: • Business? • Advertising • Customer contact • Service access and delivery • Broader society? • Location aware • Privacy • Social network / influence • Information access? • Portable information access • Screen design • Remote clients

11. E and M-business frameworks

12. Aims • Provide initial background on business concepts and models associated with electronic and mobile applications • Use this as a starting framework for ongoing focus associated with global communication developments

13. Electronic Commerce

14. Back to basics ! • Language of electronic business…

15. E-business jargon • B2B: • Business to Business. Supply chain interoperability • B2C: • Business to Consumer. Main popular focus of e-commerce development • B2B2C: • Business to Business to Consumer: product/service is on-sold to the customer by a third part eg: travel agents selling airline bookings to a customer

16. E-business jargon … • G2B: • Government to Business. Government online initiatives for business • G2C: • Government to Citizen. Government online initiatives for whole of government • G2G: • Government to Government. Government interoperability

17. E-business jargon … • C-commerce: • collaborative commerce. Businesses along the supply chain collaborate – eg: sharing inventory information – electronically • C2C: • Consumer to Consumer • Peer to peer networking • Consumer to consumer sales • Content to Consumer. A publishing focus

18. E-business jargon … • Intra-business commerce: • EC functionality is used internally to the organisation – e.g. departmental fund transfers

19. e-business models A number of e-business strategies have been in play…

20. Virtual storefront • Online direct marketing • what many think of when considering e-commerce services • Digital product catalogue • ‘shopping cart’ functionality • Either • Single ‘store’ or company (e-shop) • Aggregated number of shops (e-mall)

21. Subscription model • Used for ongoing access to product or content • Subscription provides ongoing access to a virtual service (online database, magazine, software upgrades) • Access controlled through password, IP authentication

22. Advertising model • The original e-commerce model? • Digital version of traditional advertising revenue generation • Seen extensively on search sites • Now providing targeted advertising, whereby the search terms entered are correlated with the indexing of advertising, so relevant banner adds are displayed • New modes of advertising – • Imbedded within video – e.g. new sites • Imbedded within social media – Facebook advertising

23. Auction model • One buyer – one seller • Uses negotiation – bartering – bargaining • One seller – many buyers • ‘traditional auction model’ • Bidding process by buyers • One buyer – many sellers • ‘Reverse auction’ • Bidding process by sellers • Buyer gets lowest price

24. Best price model • Name your own price • Customer decides on how much to pay and intermediary tries to match a provider • Find the best price • Intermediary tries to locate best price for a customer • Hotwire.com • Shopping bots – automate this process (www.shopbot.com.au)

25. Group buying / e-co-op / consortia • Co-operative purchases • Allows small organisations / individuals to form together for a ‘bulk’ purchase and thus claim any associated discounts • Onlinechoice.com – group purchase of insurance, internet access and other services • Academic library consortia purchases – allows collective purchase of digital resources

26. Service model • Provision of service (as against commercial transaction) through the electronic environment • Product support • Virtual product updates (i.e. software updates) • Information/consultation

27. So how many people use the Internet? Source: http://www.internetlivestats.com/internet-users/

28. Another view… Source: http://www.internetlivestats.com/internet-users/

29. List of Countries by Internet Usage (2014) Source: http://www.internetlivestats.com/internet-users/

30. Breakdown by region Source: http://www.internetlivestats.com/internet-users/

31. Internet Users • According to Internet Live Stats: • In 2014, nearly 75% (2.1 billion) of all users in the world live in the top 20 countries. • The remaining 25% (0.7 billion) is distributed among the other 178 countries, each representing less than 1% of total users. • China (642 million in 2014) represents nearly 22% of the total. • Interestingly, amongst the top 20 countries India has the lowest penetration rates 19% but the highest yearly growth rate. • So what does does this all mean? • What does it mean for electronic/mobile commerce?

32. The Internet from a language perspective Source: W3Techs http://w3techs.com/technologies/overview/content_language/all

33. E-Commerce (B2C) Predictions • According to eMarketer’s forecast, global B2C sales will hit $1.5 Trillion this year. • Driven by growth in emerging markets • The Asia-Pacific region will leapfrog North America to become the world’s largest e-commerce market Source: http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575

34. Mobile business

35. M-Drivers • Technology changes • Network changes 4G and beyond… • IP based services • Device integration • Economic drivers • Payment plan competition • Service providers • Content developed for mobile access • Mobile ‘front door’ to internet based resources • Increasing contact with customers • Mobile workforce • CRM • Remote services

36. Improve Business Operations • “Information quality” - increase the accuracy and updating efficiency of business data • “Cost saving” - reduce costs in long term IT investment, upgrading and maintenance • “Operational efficiency” - make business function/process quicker or more cost-efficient • “Safety” – improve on safe work environment • e.g.: tracking of patients and mobile patient information in hospitals

37. Improve Service Delivery • Mobile access to information required for service delivery • Increase access to information resources – from anywhere • Provide real time access to inventory, orders and so on • Provides service at the point of the customer • Electronic / mobile ordering within restaurants

38. Location aware models • Ability to tailor services based on location • Accommodation, restaurants other services • Specific listings based on the location of the phone / user • Information services sent to location • Within a factory floor • Within a cultural location – i.e. Museum • Tracking services • Location of trucks in delivery cycle • iPhone apps

39. Marketing Business Model • Personalised or targeted advertising • Advertisements sent to the mobile device when within locality of shop • Possibly offering discount voucher • Combining sets of data • e.g.: GPS with petrol station information for car navigation applications • Initially wired Internet website and then mobile follow-up or updating • Issues emerging regarding privacy and spamming

40. Service based business models • Business models do not need to foster financial return • Improved communications • Public Information services (eg Government information) • Product promotion • However – development must still meet core business objectives

41. Deloitte research report • Source: MOBILE NATION: The economic and social impacts of mobile technology, 2013 Deloitte Access Economics • Argue that the industry is no longer a simple supply chain of technology • But an ecosystem of technology and content

42. Deloitte research report … • Mobile as a platform • Previous mobile devices were an ‘add on’ • Increasingly mobile devices are the platform for internet, cloud, social media, data access

43. Deloitte research report … • Mobile is also changing business operations. • The trend towards bring your own device (BYOD) is an opportunity to build engagement with employees, and possibly achieve greater retention and loyalty. • Increased communications and applications can mean better use of down time, and present administrative and organisational opportunities. Machine to machine technologies have the potential to transform capital use.

44. Deloitte research report … • For individuals, mobile devices are not just for communication. They offer rich digital experiences on the go. Photos, music, games, location-based services, maps, the internet and the millions of features offered by apps can all fit in your pocket. • There are mixed effects of mobile phones on work-life balance. The shift to data-enabled devices makes it even easier for employees to work from home without being tied to the office desk. Previous research has found mobile phones a positive for work life balance. Of course, some consider that increased mobility facilitates more work at home and can make people feel “always on” and affect the quality of leisure time. • On a national level, mobile devices are changing the nature of the media: with the ease of capturing and distributing user-generated content allowing every individual to become a broadcaster. Crowd-sourced ‘on the spot’ reporting has been used for everything from traffic updates to monitoring bushfires.

45. Deloitte research report … • While accounting for almost half of internet subscriptions, mobile technologies only account for 7% of total data downloaded (ABS 8153.0). • This indicates that mobile broadband is still viewed by many as a complementary technology. • So while many are taking advantage of the ability to use mobile broadband while on the move, fixed broadband services – which still provide higher average speeds – remain the main internet connection used.

46. Deloitte research report …

47. Deloitte research report … • Productivity

48. So what are some of the mobile trends in retail? • According to Bowerman, VP of marketing at Sourcebits (a global leader in mobile strategy, app design and development), the top 5 mobile trends in retail are: • In-store location awareness • i.e. figuring out where you are in-store and make use of the GPS function to locate the desired item (see iBeacons adopted by Macy’s and Wallmart). • Brand experiences as apps • Selling the brand not just an item. i.e. Oakley Surf Report creating an app that provides weather conditions and tide information. • Create loyalty with rewards • Saving money via redemptions and coupons – see coffee store in B80. • Context awareness • Just like physical stores, context awareness i.e. if it is raining, then umbrellas and jumpers come to front • In-store innovations • i.e. scanning your own grocery items as you shop and pay for it. Then verified by an attendant as you leave.

49. Services • Text a Librarian • http://www.textalibrarian.com/ • Mobile healthcare • Medical information to tablet/mobile devices • Mobile medical texts • RFID tracking of patients

50. Mobile ‘orders’ • Mobile devices used for sales / ordering processes • Mobile POS (Point of Sale) devices • The ‘roving ‘ librarian