SEMINAR ON EVALUATION OF AN ARTICLE RELEVANT TO THE COURSE

1. SEMINAR ON EVALUATION OF AN ARTICLE RELEVANT TO THE COURSE Presented by Sabitha Z .B. (Roll No. 19) Shahnas A . (Roll No. 20)

2. Article A piece of writing included with others in a newspaper, magazine, or other publication. (Oxford Advanced Learner’s Dictionary ) A nonfictional prose composition usually forming an independent part of a publication. (Merriam Webster Dictionary)

3. INNOVATION’S HOLY GRAIL

4. Source Title : Innovation’s Holy Grail Author :C. K. Prahalad R. A. Mashelkar Magazine : Harvard Business Review Month : July-August 2010 Volume : Page numbers : 116-126

5. Raghunath Anant Mashelkar • Former Director General of India’s Council of Scientific and Industrial Research. • Dr. Mashelkar is currently the Chairman of National Innovation Foundation, Marico Innovation Foundation and Reliance Innovation Council • He has made remarkable contribution in the area of Intellectual Property Rights and in shaping India’s S &T policies. • Dr. Mashelkar was honored by the President of India with PadmaShri (1991) and PadmaBhushan (2000) in recognition of his contribution to nation building.

6. C. K. Prahalad • Introduced the concepts of CoreCompetency and Bottom of the pyramid. • Internationally recognized as a specialist on corporate strategy and value added of top management in multinational corporations. • Paul and Ruth McCracken Distinguished University Professor of Strategy at the University of Michigan

7. C. K. Prahalad contd.. BOOKS AUTHORED • Competing for the Future(co-authored with Gary Hamel) • Multinational Mission: Balancing Local Demands and Global Vision( in 1987 with Yves Doz) • The Future of Competition: Co-Creating Unique Value with Customers( in 2004 with VenkatRemaswamy)

8. Summary of the article A few Indian Companies have figured out how to do more with fewer resources for more people. Affordability and sustainability, not premium pricing and abundance, should drive innovation today.

9. Reason for choosing the article •  It was published in an academic, scholarly journal • Eminent Authors • Context • Significance of the topic • Meaningful quotes/statement

10. EVALUATION CRITERIA • Journal • Is it an article or a paper? • Significance of the article • Title evaluation • Content evaluation(Breakthrough information in the article) • Evaluation of thesis, arguments and premises • Audience • Linguistic aspects(jugaad) • Meaning or implication of article • Criticism

11. Evaluation of journal - Harvard Business Review • Type of audience: Business professionals, Consultants, Academicians, Investors • Theme based issue • Publish only invited articles • Status of journal’s readership • Circulation is 250,000 • 11 licensed editions of the magazine Which is the new hollywood sports movie in which Brad Pitt is in lead role?

12. Evaluation of the title - ‘Innovation’s holy grail’ Holy grail meaning: An object or goal that is sought after for its great significance. Something that you want very much but that is very hard to get or achieve Source: Merriam Webster Dictionary

13. 3. IS IT AN ARTICLE OR A PAPER?

14. Audience for the article • Business professionals • Consultants • Academicians • Investors • Management students

15. Ideas in brief Content of the article • Affordability and sustainability are replacing premium pricing and abundance as innovation’s drivers, but few executives know how to cope with the shift. • Companies must make their offerings accessible to a greater number of people by selling them cheaply and must develop more products and services with fewer resources

16. Westerners are struggling to tackle this challenge, but some enterprises in developing countries, particularly in India, are showing the way by practicing three types of “Gandhian Innovation”: • Disrupting business models • Modifying organizational capabilities • Creating or sourcing new capabilities

17. Companies anywhere in the world can follow suit by • Striving for inclusive growth • Establishing a clear vision • Setting stretch targets • Exercising entrepreneurial creativity within constraints • Focusing on people, not just profits or shareholder wealth

18. Innovations in India

19. Rules for Gandhian innovation • Develop a deep commitment to serving the unserved. • Articulate and embrace a clear vision • Set very ambitious goals to foster an entrepreneurial spirit • Accept that constraints will always exist, and creatively operate within them • Focus on people, not just shareholder wealth and profits.

20. Organisation of the article • Well structured • The article has a theme with every part contributing to the main line of argument • The progression of ideas and paragraphing is clear.

21. Organisation of the article contd.. For example Thesis: Affordability and sustainability, not premium pricing and abundance, are the new tenets of effective innovation. Idea: Modifying organizational capabilities (One of the Gandhian Innovation Model) Supporting evidence: Computational Research Laboratories(CRL)

22. Linguistic aspect • It uses language precisely and accurately • Usually in academic writing we won’t come across with colloquial words and expressions but it is present here • Concept of cautious language to make decision about the authors stance on a particular subject or the strength of the claim he is making

23. Certain characteristics • Precision • Objectivity • Complexity • Formality • Explicitness • Informative

24. THANK YOU