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Sports Media Comm 312

Sports Media Comm 312. Sports Media History September 4, 2007 Russ Maloney. Law of Supply and Demand. $$$$$. No! Voice Looks Athletic Background. Yes! Writing Ability Reading Ability Ability to Communicate Sense of Timing Organization Concentration/Curiosity Adaptability

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Sports Media Comm 312

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  1. Sports MediaComm 312 Sports Media History September 4, 2007 Russ Maloney

  2. Law of Supply and Demand $$$$$

  3. No! Voice Looks Athletic Background Yes! Writing Ability Reading Ability Ability to Communicate Sense of Timing Organization Concentration/Curiosity Adaptability Teamwork What Skills do you Need?

  4. Careers in Sports Media Questions ?

  5. Sports Media History

  6. Sports Media History • Print • Radio • TV

  7. Sports Broadcasting • Era of Technology • Era of Creativity • Era of Accountants

  8. Radio • Era of Technology • 1900 - 1920

  9. Radio – Era of Technology • Live Broadcasts • Recreations • 1920 – First Live Broadcast on KDKA • Harding-Cox Election Returns • 1922 – First Network (WJZ and WGY) • Broadcast of the World Series

  10. Radio • Era of Technology • 1900 - 1920 • Era of Creativity • 1920 - 1950

  11. Radio – Era of Creativity • 1921 – First Sports Broadcast • Heavyweight boxing match • 1922 – First Commercial on WEAF • 10 minutes - Hawthorne Court Real Estate • 1930’s – Larry MacPhail ends Home Ban • Demonstrates revenue potential of broadcasts

  12. Radio • Era of Technology • 1900 - 1920 • Era of Creativity • 1920 - 1950 • Era of Accountants • 1950 - Present

  13. Radio – Era of Accountants • 1950’s – Effects of Television • FM Radio and Transistor • Format Radio • Niche Audiences • Localism • 1987 – WFAN in New York • Emmis switches former WNBC-AM to Sports Talk • 1992 – ESPN Radio Signs On • Now more than 700 affiliates

  14. Radio Formats

  15. Demographics

  16. Radio Locally

  17. Target Demos

  18. Television • Era of Technology • 1920 - 1960

  19. Television – Era of Technology • 1939 – Television Demonstrated • First MLB broadcast • Not many sets available • Two cameras • Problems

  20. Television • Era of Technology • 1920 - 1960 • Era of Creativity • 1960 - 1975

  21. Television – Era of Creativity • 1961 – Wide World of Sports • Personalities not results • 1970’s – Monday Night Football • Not just a game, an entertainment event • 1970’s – NFL Today Pregame Show • Phyllis George

  22. Television • Era of Technology • 1920 - 1960 • Era of Creativity • 1960 - 1975 • Era of Accountants • 1975 - Present

  23. Television – Era of Accountants • New forms of transmission • Cable and Satellite • Subscription and Pay-Per-View • Fox TV • Football legitimized the network • Made for TV Sports

  24. Football of TV

  25. Network TV Rights

  26. Rights Fees

  27. Revenue

  28. Television Impact Thoughts ?

  29. Play-by-Play Teams Pair Off

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