Welcome to the Display Advertising Webinar

1. Welcome to the Display Advertising Webinar Learn How Display Can Impact Your Search Business Follow us on Twitter @MSAdvertising Follow this webinar #msdisplaywebinar

2. Host: Lauren Taft-McPhee,SMB Marketing Communications Manager 2 • Explore online advertising solutions beyond search and learn how you can expand your online reach with display advertising. Speaker: Mel Carson, Microsoft Advertising Community Manager

3. Display Advertising The fastest growing value segment in the advertising world. 3

4. Now is a great time to get in the gamewith display advertising. Sources: eMarketer, November 2010. Forrester Research Interactive Advertising Forecast, April 2009. 4 Most analyst projections suggest the growth rate in nearly all other forms of online advertising is accelerating fasterthan search.

5. Display advertising can work foryour business. 5 You can simply and efficiently add display to your advertising mix with the power of the Microsoft Advertising brand properties and the Microsoft Media Network.

6. Search vs. Display 6

7. Source: Starwood study, 2008. Source: Custom compete study, 2009. Improve your online advertising strategy 7 See potential improved results when using strategies that combine multiple advertising channels. 36.3% incremental lift in ad recall 32.6% incremental lift in brand recall 28.6% incremental lift in message recall 25.3% incremental lift in purchase intent

8. Display ads 101: Choosing your strategy Source: comScore Media Metrix, October 2010. 8

9. Ingredientsfor success 9 • Effective creative • Precise targeting • Reporting analysis

10. Measuring success with display ads Standard Banner Ad Conversions Worldwide, Post-Impressions vs. Post-Click, Q3 2009 – Q2 2010 Sources: “Have Click Rates Finally Stopped Declining?” eMarketer, November 2010. “Standard Banners—Non Standard Results.” MediaMind, provided to eMarketer, November 2010. 10 • Worldwide, average annual click-through rates have been steady for two years. • The results don’t stop at clicks: 20.4% of conversions are the result of a click, and 79.6% are the result of viewing a banner ad but not clicking on it.

11. Knowing ishalf the battle. 11 You have valuable insightsfrom your search and content campaigns that can help you hit the ground running with display advertising.

12. Source: “When Money Moves to Digital, Where Should It Go?” comScore and ValueClick Media, September 2010. • Note: *excludes online video, mobile or social media campaigns • Note: *excludes online video, mobile or social media campaigns Remessaging: Say goodbye to lost conversions. 12 Website visitation lift within four weeks of ad exposure for U.S. online ad campaigns* by media placement strategy, March 2010 Branded search lift within four weeks of ad exposure for U.S. online ad campaigns* by media placement strategy, March 2010

13. Benefits of Microsoft Advertising display ads 13 • Reach: Reach your audienceon a Top 10 ad network of premium sites. • Quality: Microsoft connects your message to your target audience in ways that drive deeper, move relevant conversations and more meaningful results for your brands. • Results: Realize effective results with targeting, tracking,and analytics.

14. Includes a category justfor small businesses! 14 • Microsoft Advertising has plenty of resources to help you stay on top of your digital marketing efforts. • Microsoft Advertising Community, community.microsoftadvertising.com • Microsoft Advertising site, advertising.microsoft.com/display-advertising • Microsoft Advertising newsletters and bulletins, sign in to adcenter.microsoft.comto check your preferences

15. Don’t wait! Get started! 15 Receive your freedisplay consultation today by visiting: advertising.microsoft.com/display-webinar

16. Question and answer session. 16 Please unmute your phone or computer if you wish to ask the expert a question.

17. Thank you for your participation.