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Welcome to the webinar!

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  1. Welcome to the webinar! To hear audio from this webinar, you have two options: • To listen to the webinar through the speakers on your computer, click on “use mic and speakers” • To dial in via telephone, click “use telephone” then dial the number that appears along with the access code and audio pin If you are experiencing technical problems, contact the Webinar Support Line at 973-630-5644

  2. Fighting The Hype on Prudential Fox & Roach’s Digital Home Marketing System Adam Lerman

  3. How Did You Hear About It? • Email drip campaign • Digital home marketing brochure • Prudential’s website • Word of mouth • Posted on Weichert University. Look for this icon on the home page.

  4. Prudential Fox & Roach Website

  5. Weichert.com Hitwise rankingsFeb. 2012 • Weichert.com ranked #20 • Brokers we beat • Coldwell Banker (33) • Century-21 (26) • Keller Williams (36) • Long and Foster (142) • Prudential Fox & Roach (563) • National Sites we beat • RealtyTrac (41) • RealEstate.com (64)

  6. 1,260,136* scrubbed leads sent2003 -2011 *Scrubbed leads thru Weichert.com

  7. Alexa.comWeichert vs Prudential Fox & Roach * As of 4-10-12, Prudential Fox Roach does not have enough traffic to appear on the graph.

  8. Alexa.comWeichert.com vs Prudential.com * As of 4-10-12

  9. Weichert vs Prudential Fox & Roach Internet Strategy On the leading edge. Pru Fox Roach Ranked 563rd* Estimated 61,699 visits Does this seem like a web site that “really rocks?” • Weichert • Ranked 20th • Estimated 3.5 Million visits *Experion Hitwise rankings as of February, 2012

  10. Weichert vs Prudential Fox & Roach Internet Strategy On the map. Pru Fox Roach Syndicated listings • Weichert • Weichert owns its own syndication company, WLN. Syndicated listings w/over 200 websites. • Ours just works better based on the higher traffic we enjoy.

  11. Weichert vs Prudential Fox & Roach Internet Strategy On top. Pru Fox Roach Boasting about placement on search results Bragging about providing information so customer can contact them • Weichert • Weichert bids on millions of key words per day • Consistently on top in search results • We make it even easier for customers to contact us. Through a web form or an 800# - resulting in getting your property seen faster. • We’re also proud of our organic search results which means we didn’t have to pay. We’re just relevant.

  12. Weichert vs Prudential Fox & Roach Internet Strategy On its own. Pru Fox Roach Single property website. Historically, very little traffic. • Weichert • Syndicated listing on multiple sites. • We get your property the most exposure to the most buyers

  13. Weichert vs Prudential Fox & Roach Internet Strategy On camera. Pru Fox Roach Virtual tours. Low quality that are just slide shows • Weichert • High quality photos posted online • Currently working with Visual Tour to get a discounted rate for all Sales Associates

  14. Weichert vs Prudential Fox & Roach Internet Strategy On screen. Pru Fox Roach YouTube is a popular site and we’re on it! (only problem is . . . people don’t go there to view homes). • Weichert • Customers do not go to YouTube to search for homes . . . That’s why Weichert doesn’t focus on this channel.

  15. Weichert vs Prudential Fox & Roach Internet Strategy On the phone. Pru Fox Roach Sounds cool, but in reality probably losing opportunities. Doesn’t go to the Office Opportunity Desk. Customer filters/scrubs from mobile device and never calls. • Weichert • Did you know that 89% of customers do NOT wind up purchasing the house they call in on?* • That’s why our strategy is to connect customers to competent sales associates who can help them • LIVE connection to a sales associate ensures no dead end for the customer *Based on internal study from WLN 2011

  16. Weichert vs Prudential Fox & Roach Internet Strategy On demand. Pru Fox Roach With a focus on Craigslist, social media and blog sites it speaks to the weakness of their strategy. How many scrubbed leads do they pass to their sales associate? These channels are not proven to drive results • Weichert • With Weichert’s elaborate syndication structure of over 200 partners, we have sufficient lead generation website sources • So far Weichert has passed along over 1.2 million scrubbed leads to our sales associates.

  17. Weichert vs Prudential Fox & Roach Internet Strategy On demand. Pru Fox Roach They don’t have THIS in their brochure Why don’t they talk about the quality of the leads they generate? Or the number of leads they generate? • Weichert • Did you know that approximately 48% of the leads that contact us through our web form or 800# are passed along to sales associates? This means about 52% get scrubbed out! • A third party study revealed that 1/3 of the leads make a move within 12 months.* That’s quality! *Real IQ Study

  18. In Summary . . . Weichert has Syndicated listings with over 200 websites! Prudential Fox & Roach • Syndicated listings • Boast about placement • Advertise on Craigslist, Blogs, etc. • Home texting • Website ranking - #563 Over 200 websites = over 1.2 million scrubbed leads 89% of customers do NOT wind up purchasing the house they call on Weichert is ranked # 20!

  19. Weichert Internet Strategy Go to WeichertOne.com, Sales Associate Resources

  20. Associate Testimonials

  21. Associate Testimonial Question: “You left Weichert to go to PFR and you returned shortly thereafter. Why?” • “I came back for the people in my office, PFR didn’t have the ‘family’ feel to it” • “My manager is more ‘hands on’ in my office.” • “I love WLN. I got no leads from PFR and I don’t even know what their lead routing system was called. Many of my fellow associates complained about not having their business supplemented by a lead routing system.”

  22. Manager Testimonials

  23. Manager Highlight:Noelle BarboneMedia, PA • Hired 3 PF&R associates in the past 2.5 years • Has many PF&R associates in the pipeline • Interesting news observations regarding PF&R: • “Seems that PFR must be directing their agents to refrain from putting their listings in the MLS right away to avoid us picking up the leads.” • “I was speaking to a PFR agent who asked me if I would help her by sending a flyer [she sends to me on one of her listings] to my agents – her side comment was I don’t care what they say, I need to market this property to other agents.” • “I track a new listing where I see a PFR sign, most of the time it is not coming up in the MLS for weeks.”

  24. Adam’s Helpful Tip Turning a negative into a positive… Situation: Have any of your associates received emails from Brand X managers trying to lure them to join their company? Solution: Make copies of those emails and have your associates put them into their listing presentations. When your associates are with a client, the client can see how much other companies want them – show’s how successful they are as an agent! That customer may want to list with someone who’s so coveted!!!

  25. Access the weekly recorded webinars from the Weichert U homepage

  26. THANK YOU!!! Adam Lerman Director of Recruiting – Weichert, Realtors 973 397-3559 alerman@weichertrealtors.net

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