MKT 578 In order to succeed, you must read/Uophelpdotcom

1. MKT 578 In order to succeed, you must read/Uophelpdotcom For more course tutorials visit www.uophelp.com

2. MKT 578 Entire Course For more course tutorials visit www.uophelp.com • MKT 578 Week 1 DQs • MKT 578 Week 2 Public Relations Learning Team Project Problem Framing Paper • MKT 578 Week 2 DQs • MKT 578 Week 3 Learning Team Reflection

3. MKT 578 Week 1 DQs For more course tutorials visit www.uophelp.com • Week 1 DQ 1 • Public relations is sometimes be viewed as the process by which and organization's reputation, products and services are enhanced or maintained.  Similarly, marketing often serves to enhance an organization's reputation, products and services.  In what ways can we distinguish public relations from marketing? • Week 1 DQ 2 • Provide one example of a company that is pursuing traditional public relations activities. Provide one example of a company that is implementing public relations in a new and broader role.  In what ways are these two perspectives different and in what ways are they similar? • Week 1 DQ 3 • What are some of the unique issues that confront public relations in the 21st century? What may be the primary areas of opportunity for public relations professionals in the years ahead? Be specific in your answer.

4. MKT 578 Week 2 DQs For more course tutorials visit www.uophelp.com • Week 2 DQ 1 • Describe the role of marketing research as it pertains to public relations. Compare and contrast primary and secondary research. Is one more important than the other to public relations professionals and their efforts? Why do you think so...or why not? • Week 2 DQ 2

5. MKT 578 Week 2 Learning Team Project Problem Framing Paper For more course tutorials visit www.uophelp.com • Resource: University of Phoenix Material: Public Relations Learning Team ProjectWrite a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it.Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following:Provide a brief background of the selected organization, including its products, services, and customers.Identify the problem or opportunity at the center of the scenario for which the organization must develop and implement its public relations response or campaign.Identify the stakeholders, target audience(s), and ethical implications related to the campaign.Discuss ethical implications related to the PR issues.Discuss the depth and breadth of research that will have to be conducted during the development of the campaign to ensure its effective implementation.

6. MKT 578 Week 3 DQs For more course tutorials visit www.uophelp.com • Week 3 DQ 1 • What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations and how does a PR practitioner determine what is ethical and what is not?

7. MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper For more course tutorials visit www.uophelp.com • Resource: Week Two Problem Framing Paper • Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference. • Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics) affected by the campaign. • Identify the perceived needs of each of the stakeholder categories and critique how well your selected organization addressed the needs of each of those internal and external publics to date.

8. MKT 578 Week 3 Learning Team Reflection For more course tutorials visit www.uophelp.com • Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. • Prepare a 350- to 700-word paper detailing the findings of your discussion.

9. MKT 578 Week 4 DQs For more course tutorials visit www.uophelp.com • Week 4 DQ 1 • Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding? • Week 4 DQ 2 • What do you think is a more effective approach for introducing your market to new products, advertising, or public relations? Discuss some of the pros and cons inherent to each approach

10. MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper For more course tutorials visit www.uophelp.com • Resources: The Practice of Public Relations • Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisisthat emerged unexpectedly. The events described should have occurred within the past 10 years. • Identify two public relations messages and two public relations practices that were used to address the crisis. • Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified.

11. MKT 578 Week 4 Learning Team Reflection For more course tutorials visit www.uophelp.com • Resources: The Practice of Public Relations • Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisisthat emerged unexpectedly. The events described should have occurred within the past 10 years. • Identify two public relations messages and two public relations practices that were used to address the crisis. • Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified.

12. MKT 578 Week 5 DQs For more course tutorials visit www.uophelp.com • Week 5 DQ 1 • The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods. • Week 5 DQ 2 • Social media 2.0 is all about interactivity and developing relationships. In what ways have social media sites increased the ability of companies to create relationships with their publics? What specific social media sites are you familiar with and/or do you use regularly and how do you see these specific facilitating Public Relations efforts, if at all? • Week 5 DQ 3

13. MKT 578 Week 5 Learning Team Project Public Relations Planning Paper For more course tutorials visit www.uophelp.com • Framing Paper • Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following: • The objectives that the public relations campaign is expected to achieve • The organization’s internal and external publics

14. MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER For more course tutorials visit www.uophelp.com • Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper • Prepare a plan of 3,500 to 5,000 words based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing and implementing a public relations response or campaign for the selected

15. MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint For more course tutorials visit www.uophelp.com • R Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper • Additionally, create and submit a 15- to 20-slide Microsoft® PowerPoint® presentation that includes detailed speaker notes that illustrate how the material would be delivered to an audience based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing and implementing a public relations response or campaign for the selected scenario. • Include the following in the plan: • The detail discussed in prior papers, with applicable additions, changes, deletions, explanations per previous feedback, regarding organizational background, the problem or opportunity facing the org

16. MKT 578 In order to succeed, you must read/Uophelpdotcom For more course tutorials visit www.uophelp.com