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The Sustainable Choice – European Biodiversity Conference Brussels, 1 st December 2009 – European Parliament João Gomes

The Sustainable Choice – European Biodiversity Conference Brussels, 1 st December 2009 – European Parliament João Gomes Ferreira. COP15 – Copenhagen 2009. A turning point in our society – environment – economy. Moment in History for “Green Revolution”

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The Sustainable Choice – European Biodiversity Conference Brussels, 1 st December 2009 – European Parliament João Gomes

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  1. The Sustainable Choice – European Biodiversity Conference Brussels, 1st December 2009 – European Parliament João Gomes Ferreira

  2. COP15 – Copenhagen 2009 A turningpointinoursociety – environment – economy Moment in History for “Green Revolution” Alvin Toffler, in his insightful work ‘The Third Wave’, pointed out that the humankind has achieved three revolutionary shifts of civilization through the history. The first was the Agricultural Revolution that enabled the humankind to accumulate the wealth. The second was the Industrial Revolution that made possible mass production of industrial products. The third was the Information Revolution that transformed the ways people think, work, and enjoy life. And now, we are witnessing a new, powerful revolution shaping in front of our own eyes: “Green Revolution.” http://en.cop15.dk/blogs/climate+thinkers+blog

  3. CorkFacts: • Key Unique Characteristics: • Environmentally friendly - trees are never cut during their 170-200 years life span • Odorless • Thermal, acoustic & vibrating insulation • High elasticity & compressibility • Fire & water resistant • High resistance to wear & tear • Floating-grade lightness • Micro-oxigenationofwine • … • Relevant Data:  • Gross income 1,500,000,000 € per year • Around 1.000 companies in Europe dependent on cork • Represents 27,500 direct jobs and 65,000 indirect jobs in less favored areas in Europe • 86% of cork production worldwide comes from Europe (250,000 tonnes a year) • 14,000,000,000 cork stoppers produced per year • 12 million m2 of cork floor coating produced per year • 150,000 m3 of cork insulation produced per year 

  4. Cork Oak Forests extend over an area of almost 2,5 million hectares (ha), concentrated mainly in the Mediterranean region

  5. A managed forest with human presence is the best protection against forest fires

  6. Conclusions 3 Bottom Line is not an Utopia No need to chose one of the B’s

  7. These landscapes are ranked among the most valuable in Europe and are listed in the EC Habitats Directive: HABITAT 6310 – Quercus spp. Stands of Perennial Leaf HABITAT 9330 – Quercus suber Forests

  8. Iberian lynx • most endangered cat in the world • only an estimated 100 left • cork oak landscapes are one of their habitats

  9. Cork oak forests provide habitat for endangered species • Iberian Imperial eagle • one of world’s 4 mostendangered birds of prey • inhabitants of cork oak landscapes • only 150 breeding pairs left

  10. Countless millions of migratory birds from northern Europe, including virtually the entire common-crane population, birds of prey, thrushes and finches shelter in cork oak landscapes in the Mediterranean. Not to mention colourful summer visitors like bee-eaters, hoopoes and rollers.

  11. Cork Oak Forests play a key role in ecological processes, such as water retention, soil conservation or carbon storage – environmental services with non-market value (externalities)

  12. BBC Natural World Part 1 Introducing cork forests

  13. Cork– A sustainableactivityinDanger

  14. Cork stoppers production represents 70% of the total income value

  15. Variety of Products Natural Technical 1+1 Colmated NewGeneration Champagne Capsulated/Bar-top Agglomerated

  16. MISGUIDING INFORMATION – Plastic Stopper. “This cork ensures your wine is perfectly preserved”

  17. Novos mercados e tendências no sector da cortiça António Amorim, APCOR e Corticeira Amorim, Portugal 20

  18. Cork goes beyond the 14M tons of CO2 retained every year

  19. Cork oak forests have one of the highest levels of biodiversity among forest habitat

  20. Cork oak forests protect the soil being an effective barrier against desertification affecting a large part of the Mediterranean regions

  21. Cork Oak Forests provide rural populations with work, helping to settle people in areas where the population density is falling to a dangerous low

  22. The cork oak forests are one of the best examples on how a consumer’s choice, through an informed purchasing decision, can contribute to support high biodiversity levels and sustainable economic activities

  23. BBC Natural World Part 2 Introducing cork forests

  24. Conclusions • Raise consumers awareness – Without good information consumers will never understand the sustainable issue • make the Economics of ecosystems and externalities a reality

  25. Natural Cork Natural Choice SustainableChoice João Gomes Ferreira Secretary General joaoferreira@celiege.com Tel. (+351) 913 348 384 EuropeanCorkConfederation www.celiege.com

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