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European Petrochemical Industry. John F. Wyatt, Parpinelli TECNON, Milan. Paper presented at Algerian Petrochemical Seminar 26 th February 2001. European Petrochemical Industry Outline. West European Market for Petrochemicals Petrochemical Industry Restructuring
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European Petrochemical Industry John F. Wyatt, Parpinelli TECNON, Milan Paper presented at Algerian Petrochemical Seminar 26th February 2001
European Petrochemical Industry Outline • West European Market for Petrochemicals • Petrochemical Industry Restructuring • Strength/Weakness of European Petrochemicals • Drivers for the Future • Market Growth • Feedstock • Refinery Integration • Strategy/Positioning of Major Players • Conclusions
Western Europe (countries indicated with ) Population : ~450 million
European Chemicals v Total Market INDEX 1990 = 100 500 Petroleum 400 Asian Crisis Totalmarket* 300 Chemicals 200 Automotive Paper 100 Steel 1990 1998 * European Datastream index
Market Demand European share of world petrochemicals demand is falling but Volume demand and market concentration is attractive
Market Demand West European share of World demand (%)
Market Demand West European share of World demand (%) Note coproduct monomer has lower decrease
Market Demand Historical European market growth has exceeded macroeconomic growth and Indications are that petrochemical derivatives continue to penetrate European markets
Market Demand Basic Petrochemicals - Europe “v” World Million tons Million tons 1980 2000 C2 C3 C6 PX C2 C3 C6 PX
Market Demand Thermoplastics - Europe “v” World Million tons Million tons 1980 2000 PE PP PS PET PE PP PS PET
Supply and Demand European SD balances have followed global cyclic trends Historical export posture characteristic of the 1980’s has disappeared Investment following mid 1990’s has been slow with resultant improvement in plant utilization
European Supply and Demand Ethylene Million tons Capacity Demand
European Supply and Demand Propylene Million tons Capacity Demand
European Supply and Demand Benzene Million tons Capacity Demand
European Supply and Demand Paraxylene Million tons Capacity Demand
Industry Restructuring European petrochemicals through repeated rationalisation & restructuring has been moving from a : National, “balanced “operational structure To Product focussed, world scale regional manufacturing centre
Historical Development State Aid Refinery Integration “Balanced” operation Multi-product lines Small scale Consumer or semi-finished products - principally to domestic market
Historical Development Sites were under single ownership • refining and/or chemical origin • minimise intermediates product flow • maximise sales to consumer/processing sectors BP : Baglan Bay(UK), Basf : Ludwigshaven(D), CdF : Carling(F), Montedison : Porto Marghera(I) PQU : Santo Andre(B), Repsol : Portollano(E)
Historical Structure– no longer valid! Small scale Too many product lines damaging to: • Investment • Infrastructure • R & D support Limited bargaining power for raw materials
Search for the Optimum Petrochemical Industry Structure National compromise Short term gains “Common” solutions Optimum structure ?? Condominiums Asset stripping
Industry Restructuring Result Increased number of “interfaces” between the upstream to downstream integrated chain
Strengths and Weaknesses Strengths are Market Driven Weaknesses are Supply Driven
Strengths Established Market Support world scale domestic investments Significant high technology/high value added sector Infrastructure Marketing expertise Distribution networks Storage & logistics support Headquarters Several international and regional major players
Weaknesses Feedstock Limitations Major importer of naphtha in competition with Asia Fragmented Production Base Many manufacturing sites add to fixed and logistics costs
Weaknesses Scale Average European capacities are approximately 65% of US Gulf Coast/Middle East plants Utility Costs Intervention by National governments still leading to non-competitive fiscal burden - but this is changing
Drivers for the Future Market Growth Feedstock Refinery Integration Strategy/Positioning of Major Players
European Market Growth European petrochemical demand is expected to grow on average at between 3.5% and 4.0% per year In all sectors, demand growth, between 2000 and 2010, exceeds projected investment in new capacity In addition to new ethylene and polymer capacity to satisfy domestic demand, significant “on-purpose” production of propylene and paraxylene will be required
Feedstocks Europe imports ~50% of olefins feedstock requirements and competes strongly with Asia for available supplies
Ethylene Variable Cost US$/ton European Naphtha Saudi Propane Saudi Ethane
Feedstocks Result Erosion of competitive position in export markets Drive to refinery/petrochemical integration Development of partnerships/commercial agreements for secure supplies
Refining/Petchem Integration European petrochemical manufacturers have frequently changed position
Refining/Petchem Integration The 1960-1970 Period: DIVIDE! • A period of easy access to feedstock: Petchem Companies going on their own • Crude less than $2/bbl (below $10/bbl in 1999 $) • Petchem Companies mainly Chemical Companies • Expectations for High Petrochemical Growth
Refining/Petchem Integration The 1970-1980 Period: BRIDGE! • Access to feedstock more difficult and expensive: Petchem Companies Look at Security of Supplies • Yom Kippur War, Crude rises above $10/bbl ($40/bbl in 1999$) • Iranian Revolution, Crude jumps to over $30/bbl ($70/bbl in 1999$) • Chemical Companies consider “back-integration” • Petchem Companies include more Integrated Oil Companies
Refining/Petchem Integration The 1980-1990 Period: DIVIDE…. • Incompatibility: the focus for refiners is Gasoline Competition for the same Naphtha Feedstock • Cyclical Profitability in Petchem Business Disincentive for Refiners • Refiners need Capital to Invest into Conversion Capacity • Petchem Companies Invest for Access to “Non-Refinery Feedstock”
Refining/Petchem Integration In 1980 >85% of Ethylene Was Produced from Naphtha By 1990<65% of Ethylene Was Produced from Naphtha
Refining/Petchem Integration The 1990-2000 Period: BRIDGE... • Issues of Volume & Quality in Gasoline Push Refiners Back to Petrochemicals • Gasoline Market Stagnates and then Turns to Negative Growth • Regulations on Gasoline Quality Call for Benzene Removal • New Conversion Capacity in Refineries Adds Flexibility at the Gasoline/Petrochemical Interface • Profitability in Petrochemicals Exceeds Refining Margins • Increased Synergy
? Refining/Petchem Integration“Bridging” the “Divide” • The 1980-2000 period: driven by “Refinery” Forces Petchem Driven Refinery Driven Bridge Divide
Expected Impact at the Gasoline/Petchem InterfaceGasoline Composition in Western Europe Decrease Increase Increase Decrease
Expected Impact at the Gasoline/Petchem InterfaceNaphtha use by Industry
Expected Impact at the Gasoline/Petchem Interface Primary BTX Production in Western Europe MMT
Expected Impact at the Gasoline/PetchemInterfacePrimary BTX Production in Western Europe Future Yields Will Favor Petchems, Mostly at the Expense of Bottoms Integrated Refining/Petchem Operations Will Exert a Growing Influence MMT
Expected Impact at the Gasoline/Petchem Interface Propylene Production from FCCs in Western Europe MMT ?
Expected Impact at the Gasoline/Petchem Interface Propylene Production from FCCs in Western Europe MMT FCCs Role in Propylene Production Is Set To Continuously Increase ?
Strategy/Positioning of Players Product strategy focus is stimulating the development of petrochemical “clusters”
Strategy/Positioning of Players Contribution to Fixed Costs Processing Commodities Base PC’s Central Support20% 30% 10% Manufacturing 40% 30% 80% Marketing40% 40% 10%
Strategy/Positioning of Players Contribution to Variable Costs Processing Commodities Base PC’s Feedstock40%60%90% Utilities20%15%5% Logistics40%25%5%
Strategy/Positioning of Players Olefins Aromatics Positioning in National/European industry Competition driven by feedstock position • Partnerships/Commercial agreements • Government incentives Base petrochemicals becoming increasingly merchant
Strategy/Positioning of Players Polymers, Fibers, Intermediates European operation integrated in Global business Target to maximize volume sales Competitive position driven by cost of sales • Centralized business support • Multiple sourcing close to markets