1 / 16

Digital Age 2008 Laurence Aderemi, Director, Business Development AdMob

Digital Age 2008 Laurence Aderemi, Director, Business Development AdMob. Mobile Media Business. End of the Beginning Phase of Mobile Major Strides Forward in 2008 Beginning of the Next Phase of Mobile. Examples. Who is AdMob?. Size and Scope Leader 49 Billion ads served Global Scale

liz
Download Presentation

Digital Age 2008 Laurence Aderemi, Director, Business Development AdMob

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Age 2008Laurence Aderemi, Director, Business Development AdMob

  2. Mobile Media Business • End of the Beginning Phase of Mobile • Major Strides Forward in 2008 • Beginning of the Next Phase of Mobile 2005-2007 AdMob, Inc. Confidential & Proprietary

  3. Examples Who is AdMob? 2005-2008 AdMob, Inc. Confidential & Proprietary

  4. Size and Scope Leader 49 Billion ads served Global Scale 4.5 Billion impressions / mo European Scale500 Million impressions / mo Publisher Partnerships6000+ mobile sites / premium publishers Advertisers Thousands of active advertisers Leading Mobile Advertising Marketplace 2005-2008 AdMob, Inc. Confidential & Proprietary

  5. iPhone Network & Ad Formats Canvas Video Audio Web iTunes Maps App Store Call 2005-2008 AdMob, Inc. Confidential & Proprietary

  6. Mobile Metrics Report • October 2008 preview: • 5 Billion Ads Served • iPhone #1 Device Worldwide • 38 % of iPhone traffic is outside the US • 5 % of total requests • iPhone#2 Device in the US 2005-2008 AdMob, Inc. Confidential & Proprietary

  7. Mobile Analytics • Understand Visitors • Evaluate Traffic Sources • Improve Site Performance • Track Beyond the Click • Monitor Conversion Events 2005-2008 AdMob, Inc. Confidential & Proprietary

  8. Examples State of the Mobile Media Business 2005-2008 AdMob, Inc. Confidential & Proprietary

  9. End of the Beginning Phase • Operator-centric world • Slow networks • Expensive data plans • Phones with limited capabilities • Minimal user engagement 2005-2007 AdMob, Inc. Confidential & Proprietary

  10. End of the Beginning Phase • Limited quality content • No advertising standards or best practices • Limited campaign reporting and transparency • Lack of real scale • No real proof points of success 2005-2007 AdMob, Inc. Confidential & Proprietary

  11. Major strides forward in 2008 • Openness • High speed networks • Affordable data plans • Compelling new devices • Browser and Application usage start to take off • Increased developer interest 2005-2007 AdMob, Inc. Confidential & Proprietary

  12. Major strides forward in 2008 • Tracking and standards • Real success stories • Broadening advertiser interest • Scale and targeting • Strong brand recall 2005-2007 AdMob, Inc. Confidential & Proprietary

  13. Beginning of The Next Phase • True openness • Broad range of compelling devices • Mobile-specific content leverages rich context • Users embrace mobile media • Commerce 2005-2007 AdMob, Inc. Confidential & Proprietary

  14. Beginning of The Next Phase • Promise of interactive + unique capabilities of mobile • Sophisticated targeting • Measurement • Rich context • At scale media buys • Rapid growth & virtuous cycle 2005-2007 AdMob, Inc. Confidential & Proprietary

  15. So What 2009? • Mobile advertising works for both performance and brand advertisers. • There is a Real Publishing Model in mobile media • Proving segments and Educating advertisers is essential • New devices will be a catalyst. • We begin to see mobile’s potential realized in 2009. 2005-2007 AdMob, Inc. Confidential & Proprietary

More Related