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Designing Headlines: The Verbal-Visual Connection

Explore the art of designing headlines that capture readers' attention and effectively convey the content. Learn about the anatomy of a headline and various design techniques to create visually appealing and informative headlines. Discover the importance of headline placement and how it can enhance the reader's experience.

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Designing Headlines: The Verbal-Visual Connection

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  1. DESIGN – Day 6 designing headlines

  2. HEADLINES the verbal–visual connection Design VERBAL • captures & keeps readers with clever diction & clear details • reflects the dominant photo’s content VISUAL • (an entry point) • uses type creatively

  3. HEADLINES the verbal–visual connection Design • Identify content • Tell something specific about the season, event, etc. • Capture the readers’attention

  4. HEADLINE designing headlines Design ANATOMY Primary headline –The Teaser • Intrigues the reader visually and/or verbally (larger than anything else on the spread.) Secondary headline –The Teller • Provides information specific to the year and identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head.

  5. HEADLINE designing headlines Design ANATOMY label Homecoming Reign Delay Game, field coronation come to a thundering halt primary headline TEASER secondary headline TELLER • Identify content? • Tells something specific about the event? • Captures the readers’ attention?

  6. the PROCESS designing headlines Design • Kicker ONE line of secondary above primary WILD WASHOUT Homecoming fans experience Crowning Moment Even rain can’t spoil Homecoming’s

  7. the PROCESS designing headlines Design • Wicket 2 or more lines of secondary above primary Players, band, fans abandon the field, head for cover, Take a Reign Check

  8. the PROCESS designing headlines Design • Tripod pattern 2 or more lines of secondary beside line(s) of primary BASHCRASH Thunder, lightning cause Homecoming BASHCRASH “When I realized the storm would probably cancel the game, I was depressed.” junior Jonah Martin

  9. the PROCESS designing headlines Design • Hammer pattern ONE or more lines of secondary headline below primary headline Get a Reign Check Half-time homecoming ceremony washes out

  10. Hammer headline designing headlines Design ONE or more lines of secondary headline below primary

  11. Tripod headline designing headlines Design TWOor more lines of secondary beside line(s) of primary

  12. Tripod headline designing headlines Design TWOor more lines of secondary beside line(s) of primary

  13. Variation headline designing headlines Design TWOor more lines of secondary beside copy

  14. Wicket headline designing headlines Design TWOor more lines of secondary above primary

  15. Kicker headline designing headlines Design ONE line of secondary above primary

  16. Kicker headline designing headlines Design ONE line of secondary above primary

  17. Variation headline designing headlines Design TWOor more lines of secondary below primary w/ pictures

  18. Headline Placement designing headlines Design Headlines are placed above or to the left of copy • tease the reader • offer an overview of content

  19. designing headlines Design

  20. designing headlines Design

  21. Headline Placement designing headlines Design When NOT placed above or to the left of copy, some graphic or typographical device is used to draw reader to beginning of copy.

  22. designing headlines Design

  23. designing headlines Design

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