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Visual Design

Visual Design Robert Munro 2005 Graphic design Graphic design is a large and complicated field: it encompasses user needs, information architecture, navigation design, and visual design Teaching graphic design is outside the scope of this course

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Visual Design

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  1. Visual Design Robert Munro 2005

  2. Graphic design • Graphic design is a large and complicated field: • it encompasses user needs, information architecture, navigation design, and visual design • Teaching graphic design is outside the scope of this course • You will not be assessed on the finer points of your design choices

  3. Graphic design and multimedia • You are (probably) not a graphic designer: • If you have the funds, employ one • Do-it-yourself design: • Keep it simple • Make use of designs you have within your assets

  4. Graphic design and multimedia • Graphic design is as much about effective communication as it is about visual appeal • You can express the relationships between elements: • distribution between pages/screens • through the narratives of navigation • through visual association

  5. Some basic principles of design • Movement • Balance • Emphasis • Unity

  6. 1. Movement • Anticipated movement: • what elements look like they should move? • what event(s) should accompany movement? • Rhythm: • the way a user’s eye will flow through an image • depends on the image contents • depends on the user’s language and culture

  7. 2. Balance • Distribution of objects across the screen • Balance can be achieved through: • colour • value (lightness/darkness contrast) • shape • position • texture • eye direction

  8. 3. Emphasis • What do you want users to focus on? • Determined by: • contrast • isolation • placement • movement • change of state

  9. 4. Unity • How do elements fit together? • Can be created through: • proximity • repetition • continuation

  10. Example: Hearing Voices • Movement: • Rythmn: • vertical?

  11. Example: Hearing Voices • Balance- symetrical: • Horizontal balance • colour • value • shape (doubly) • position • texture • Vertical • shape • position

  12. Example: Hearing Voices • Emphasis: • contrast • isolation • placement • movement • change of state

  13. Example: Hearing Voices • Unity: • proximity • repetition • continuation

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